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Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is a very strong relationship between smell and taste. In fact, what most people perceive as “taste” actually results from…

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