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Enhancing Your Brand through CompelAroma® Marketing
Appealing packaging is crucial to the success of any product
Due to increased competition and marketing clutter, you need distinctive, intelligent packaging to clearly define and
differentiate your product. Because aroma conveys freshness and flavor, it can significantly increase your product's
perceived value.
While advertising and promotion remain vitally important to brand building, the right aroma and flavor will substantially
increase brand awareness and value over time. ScentSational delivers confidential help to clients seeking fast-track
strategies to enhance their competitive advantage and accelerate market share by utilizing ScentSational's
Encapsulated Aroma Release™ technology. ScentSational's "CompelAroma Brand Building" is an advanced brand
marketing strategy that compels consumers to purchase your brand over and over again.
The Six Stages of CompelAroma:
Below are the six stages of CompelAroma.
Depending upon your application, one, several or all of these can be achieved.
ScentSational In-Store Merchandising -
This is where a consumer is shopping, sees your product, or smells the pleasing aroma coming from your product on the shelf. This acknowledgement of your product helps to drive sales as it continues to form a bond with the customer.
ScentSational Opening -
This is when the consumer opens your product, smells the great aroma and begins the relationship with your brand.
ScentSational Preparation -
This is when in certain application (like microwave trays, or soup bowls) where the consumer is preparing your product and enjoying great aroma coming from it.
ScentSational Consumption -
This is when the consumer eats or drinks your product and has a better taste experience due to the better aroma.
ScentSational After-Glow -
This is when the consumer has just enjoyed your product and the positive experience of your brand is becoming embedded in the consumers memory for future recall
ScentSational Repeat Purchase -
This is when the consumer is back in the retail environment, sees your product and recalls the positive experience with it, or smells the pleasing aroma coming from your product on the shelf. This of course brings back the positive memories of the enjoyment of your product which results in repurchase.
About the Senses
Of the five senses: sight, sound, touch, taste and smell, smell is the only one which has a direct pathway to the limbic mode, the section of the brain where creativity, emotion, hunger and impulses are processed, and where memories and experiences of pleasure are stored. All of the other senses are processed in the left side of the brain, the cerebral cortex, the area where logical thought is processed. This means that smell is the only sense capable of triggering a true impulse reaction.
Some important facts to consider:
70% of all purchasing decisions are made in store;
With the emergence of Mega Supermarkets, in store bakeries and café's which broadcast desirable aroma's
thoroughout the store, have proven to drive sales across all categories;
Aroma has the unique ability to invoke positive memories and to instantly transport a person and immerse
him/her into a vivid memory and can drive a purchasing decision;
Aroma can compel a consumer into purchasing one product over another- increasing your market share;
A Signature Aroma™ can enforce a consumers perception of the brand and can be a significant factor in helping to develop a relationship between the consumer and the brand;
Since the time of the caveman, people have smelled their food to determine if it is fresh and desirable to eat. Today people still smell their food and other consumer products to determine if they will like it.
Aroma is a key factor in triggering and satiating hunger.
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