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Of the five senses: sight, sound, touch, taste and smell, smell is the only one which has a direct pathway to the limbic mode. This is the section of the brain where creativity, emotion, hunger and impulses are processed, and where memories and experiences of pleasure are stored. All of the other senses are processed in the left side of the brain, the cerebral cortex, the area where logical thought is processed. This means that smell is the only sense capable of triggering a true impulse reaction.
Aroma is a key factor in product preference and in triggering and satiating hunger
Due to increased competition and marketing clutter, you need distinctive, intelligent packaging to clearly define and differentiate your product. Because aroma conveys value, freshness, product fragrance and flavor, it can significantly increase your product’s perceived value and communicate that value to the consumer at the point of sale.
While advertising and promotion remain vitally important to brand building, the right aroma and flavor will substantially increase brand awareness and value over time. ScentSational delivers confidential help to clients seeking fast-track strategies to enhance their competitive advantage and accelerate market share by utilizing ScentSational’s CompelAroma® technologies. ScentSational’s “CompelAroma® Brand Building” is an advanced brand marketing strategy that compels consumers to purchase your brand over and over again.
These technologies enable consumers to sample the aroma of your product before purchase. Research has shown that 70% of consumers will purchase a product once they pick it up. Scented packaging creates a call to action, conveys product aroma/value and drives sales.
This is when the consumer opens your product, smells its improved great aroma and continues building the relationship with your brand.
This is when in certain applications (such as microwave trays or containers) where the package releases aroma during cooking. Think popcorn!
This is when the consumer eats, drinks or uses your product and has a better experience due to its packaging enhanced aroma.
This is when the consumer has just enjoyed your product and the positive experience of your brand is recorded and permanently embedded in the consumer’s memory for future recall.
This is when the consumer is back in the retail environment, sees your product, smells your package or product and recalls the positive experience with it. This of course brings back the positive memories of the enjoyment of your product which results in them making a repurchase.