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ScentSational Technologies in the News
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Microwavable Foods Satisfy Need for Speed and Palatability
Food processors, ingredient vendors, and packaging suppliers are teaming up to meet the demands of on-the-go consumers who want quick food preparation and superior taste and texture....
For the whole article from Food Technology - January 2005
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Food Packaging: Materials & Containers
Follow your nose to where flavor engineering and packaging meet. Horsham, PA-based provider of weight management products and services NutriSystem has introduced Aquaescents, a new weight loss aid that is the first commercial application of ScentSational Technologies’ CompelAroma...
For the whole article from Food Engineering - January 2005
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Aroma opens the door to a new dimension in produce marketing
As packaging is increasingly used in the fresh produce industry, consumers’ sense of smell is eliminated as a marketing issue. But ScentSational Technologies, based in the Philadelphia suburb of Jenkintown, PA, is offering a new packaging technology...
For the whole article from Tad Thompson from The Produce News - January 2005
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Aroma-enhanced packaging: The last frontier
Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought "scent science" to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies'...
For the whole article from PACKAGING DIGEST - September 2004
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NutriSystem and ScentSational Deploy Aromatic Packages
That Use Tempting Flavor Technology Both Inside and Out
NutriSystem, a diet, vitamin, and nutritional product company in Horsham, Pa., introduced Aquaescents, a powerful new weight loss aid employing ScentSational Technologies' CompelAroma, Encapsulated Aroma Release technology. This technology works in several ways, tempting consumers with...
For the whole article from Package Design Magazine - Lyons Media, Inc.
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Aroma-Filled Closures
Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake... Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., "The consumer will not be able to taste the flavor, because there is a very strong relationship between smell and taste. In fact, what most people perceive as "taste" actually results from...
For the whole article from Jenny Welbel - Beverage Industry - Stagnito Communications
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NutriSystem to Deploy Compelling, Diet Enhancing Package Flavor Technology
NutriSystem, Horsham, Pennsylvania (www.nutrisystem.com) is introducing Aquaescents, a powerful new weight loss aid employing ScentSational Technologies' CompelAroma™, Encapsulated Aroma Release™ technology. CompelAroma™ technology allows food and beverage marketers to differentiate brands by encapsulating flavors...
For the whole article from Harry Walsh
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Technology Brings New Aroma Dimension to Thermoformed Packages
After experiencing an intense aroma, most brand-marketing executives have probably at least once thought, "if only I could package that aroma." Now, Fabri-kal (Kalamazoo, MI) a leading thermoformer of polypropylene cups, tubs and bowls, is offering an answer to the "if only."
For the whole article from FoodManufacturing®
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New Technology Enhances Packaging's Sensory Effect
ScentSational Technologies is introducing CompelAroma™ — a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma™ is an advanced approach to brand-building. CompelAroma™ compels consumers to use brands over and over again by...
For the whole article from Flexible Packaging
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Drinking In The Features
Sports drinks... vitamin-enhanced water... vanilla-flavored cola. Beverage companies strive for innovation and new products. This must be reflected in the packaging. Beverage manufacturers are working to differentiate their products on the shelf.
For the whole article from FLEXO Magazine
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An Army Travels on Its Stomach
The food may still taste like road kill. But if a new program from the U.S. Army works out, GIs' rations won't smell quite so bad. The Natick Soldier Center is working on a project to make rations more palatable to grunts by embedding savory aromas into the food's packaging. If the food smells better, the thinking goes, the soldiers will be more likely to eat their MREs, or Meals, Ready to Eat, and will be better able to carry out their grueling tours of duty in Iraq, Afghanistan and elsewhere.
For the whole article by Noah Shachtman
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Top it off
No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps and even closures that improve product taste.
For the whole article by Heather Todd
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Aroma-added packaging aims to allure you
Aug 04, 2003 (The Christian Science Monitor via COMTEX) -- The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of the military's agenda in Iraq, the Army is also mounting an effort to make soldiers' food tastier.
For the whole article by Noel C. Paul Staff writer of The Christian Science Monitor
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