Jenkintown, Pennsylvania: ScentSational Technologies announces agreement with The Aroma Company of the United Kingdom to help support the increased demand for ScentSational’s technology throughout Europe.

ScentSational Technologies www.scentt.com  is the world’s leader in Olfaction Packaging technologies for food, beverage, pharmaceutical and consumer products companies.  CompelAroma®, ScentSational’s Encapsulated Aroma Release™ technology, involves adding specially engineered FDA compliant food grade flavors within the structure of plastic packaging components at the time of manufacturing. ScentSational aromas may be released at point of purchase, package opening, product preparation, and consumption.

The Aroma Company www.aromaco.co.uk, , is Europe’s leading provider of communication solutions for brands with an aroma, using a range of award-winning solutions at point of purchase, in print, and in the air.

ScentSational Technologies President and CEO Barry Edelstein said, “We are delighted to work with The Aroma Company.  Throughout Europe, The Aroma Company is well known experts on aroma enhanced packaging and aroma marketing. ScentSational Technologies will benefit greatly from their experience and expertise in Europe’s markets and their contacts with major companies that could benefit from ScentSational technology.”

Simon Harrop said: “We believe the potential for ScentSational technology is huge as brands seek to find a real point of distinction. For too long, brands have relied on bombarding consumers with visual and verbal messages to gain attention. As consumer choice continues to grow and traditional media becomes more and more fragmented, only those brands which engage consumers at an emotional and sensory level will survive and grow.  ScentSational’s CompelAroma achieves this for brands at the all important first product experience.”

ScentSational’s flagship CompelAroma™ technology can be used to enhance the aroma and taste of foods and beverages, extend product shelf life and deliver signature aromas to build a more memorable relationship between the consumer and the brand and to help drive brand loyalty and share shift.

For more information contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, SML@Scentt.com . or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, BME@Scentt.com.

For The Aroma Company, contact Simon Harrop  The Aroma Company Ltd, Hilliard House, Lester Way, Wallingford, Oxfordshire X10 9TA  United Kingdom, 00 44 (0) 1491 835510,simon@aromaco.co.uk .