Dietary supplement brands elevated with Aroma-Taste Technology

People prefer using products that smell great. That includes dietary supplements. As reported in this NutraIngredients-USA article by Deputy Editor Hank Schultz, scents can make the initial experience of taking a dietary supplement something consumers remember with pleasure, not a trial they were willing to endure because they believe in the product’s promised health benefits. The article also ran in NutraIngredients-EU.

Scent Marketing Institute announces 2008 SMItty Awards

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“The McCarthy Award”, Best New Proven Technology: Steven M. Landau, CTO/CMO of ScentSational Technologies in Jenkintown, PA, for groundbreaking work on scented and flavored packaging technologies for food, beverage, pharmaceutical and other consumer products.

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Technology Brings New Aroma Dimension to Thermoformed Packages

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After experiencing an intense aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-kal (Kalamazoo, MI) a leading thermoformer of polypropylene cups, tubs and bowls, is offering an answer to the “if only.”

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Aroma compensates for fat and salt

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Formulators seeking to reduce ingredients such as sugar, salt or fat can now using a patented Encapsulated Aroma Release technology from ScentSational Technologies.

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An Army Travels on Its Stomach

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The food may still taste like road kill. But if a new program from the U.S. Army works out, GIs’ rations won’t smell quite so bad. The Natick Soldier Center is working on a project to make rations more palatable to grunts by embedding savory aromas into the food’s packaging. If the food smells better, the thinking goes, the soldiers will be more likely to eat their MREs, or Meals, Ready to Eat, and will be better able to carry out their grueling tours of duty in Iraq, Afghanistan and elsewhere.

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Aroma-enhanced packaging: The last frontier

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Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought “scent science” to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies’…

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