Süd-Chemie Adds ScentSational Technology to Canisters and launches Aroma-Can®


Belen, NM:  Süd-Chemie Performance Packaging, a member of the Sud-Chemie Group, announced that it has entered into an agreement with ScentSational Technologies, LLC of Jenkintown, Pennsylvania to license its patented and patent pending Encapsulated Aroma Release® technology trademarked CompelAroma®,  for use in Aroma-Can®, its new scented canister that releases flavor based aromas such as orange or lemon.  Aroma-Can is already experiencing commercial success in the market with Süd-Chemie clients.


Süd-Chemie Performance Packaging is the leading supplier of desiccant canisters in the pharmaceutical and nutraceutical industries.  The first target markets for Aroma-Can are packaged products that emit unpleasant odors, such as fish oil tablets, herbal supplements, chemicals, pharmaceuticals and foods. The technology may also be used to enhance the consumer experience of odorless products by using the power of aroma to make a brand more memorable to consumers and perform better in the market.


Aroma-Can canisters are based on Süd-Chemie?s quality desiccant canisters, which have become the gold standard of pharmaceutical desiccants.  Aroma-Can can also include standard desiccant fills, providing both moisture protection and a pleasant aroma.  Aroma-Can canisters can be automatically inserted into bottles at high rates of speed using widely available canister insertion equipment.


In addition to the desiccant canisters, Süd-Chemie will soon be offering CompelAroma® in stoppers, tubes, packets, bags and other scented packaging configurations.


?ScentSational Technologies and Süd-Chemie have partnered to significantly advance our commitment to delivering active packaging solutions that both protect and add value to our customers? products,? said Klaus Langer, Süd-Chemie Global Business Unit Manager.


CompelAroma, ScentSational?s Encapsulated Aroma Release  technologies, involve adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. The result is packaging and packaging components, such as closures and desiccant containers, that enhance the aroma profile of a product, improve the taste experience and build a better connection between the consumer and the brand.  ScentSational also develops brand identifying Signature Aromas that help build strong loyalty features that bond with consumers and which can often be trademarked to provide added value when product patents expire.


Barry M. Edelstein, ScentSational Technologies? President and CEO said, ?We are excited to be working with Süd-Chemie to further CompelAroma?s reach into the pharmaceutical and nutraceutical industries.  They are a leader supplier in these industries and have the expertise to supply a broad range of products utilizing our technology.?


ScentSational is working with a majority of the world?s leading food and beverage companies, as well as a number of leading pharma and consumer products companies, including those focusing on wellness products, to help them build their brands by utilizing the power of aroma in their packaging.


Traditional uses of CompelAroma include employing it as a package design tool to enhance the aroma and taste of foods and beverages, as a tool to extend a products shelf life, to deliver specifically developed Signature Aromas that build a more memorable relationship between the consumer and the brand helping to drive brand loyalty and repurchase.


Süd-Chemie Performance Packaging is a global manufacturer of active, smart and protective packaging solutions, including desiccants, packaged absorbents, absorbent polymers, humidity indicators and other customized solutions.  The company has manufacturing facilities in the United States, Europe, Asia and Australia, as well as a worldwide network of sales offices and distributors.  Süd-Chemie Performance Packaging provides packaging solutions to pharmaceutical, diagnostic, nutraceutical, electronic, food, agriculture, chemical, automotive and many other industries.  The company is ISO 9001:2000 certified and is a member of Süd-Chemie Group, a global organization with more than 60 manufacturing and marketing companies worldwide.


For more information regarding Süd-Chemie products, contact:  Mark Florez, Marketing Manager, 101 Christine Dr., Belen, NM 87002; (505) 825-6691; Toll Free:  800-989-3374;  E-mail:  info@s-cpp.com;  Web site: www.s-cpp.com.


ScentSational Technologies is the world?s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies.  CompelAroma, ScentSational?s Encapsulated Aroma Release technologies, involve adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. The result is packaging that enhances the aroma profile of a product, improves the taste experience and builds a better connection between the consumer and the brand.  The company works with the worlds leading flavor suppliers, fragrance suppliers, packaging manufacturers and converters.  The company is currently working with a majority of the top 25 food and beverage companies and many leading pharmaceutical and consumer products companies.


For more information regarding ScentSational Technologies, contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, SML@Scentt.com or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, BME@Scentt.com.