A new aroma and flavour-releasing technology for packaging is being tested in consumer trials in bottled water and nutritional food packaging applications in the US…

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ScentSational Technologies in the US, which is developing flavour and aroma-releasing packaging, reveals it has formed strategic partnerships with two packaging companies to help commercialize its technology…

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Olfactory packaging seems like an important next step, cementing brand identity and demonstrating product quality. But things are not necessarily so rosy. Nikki Preston questions how the technology works and how seriously it will be adopted…

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A sweet smelling oatmeal bowl and fruit-scented bottle caps could entice Natick, which develops non artillery equipment for the US army, to embark on a project for aromatic packaging…

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NutriSystem, Horsham, Pennsylvania (www.nutrisystem.com) is introducing Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma™, Encapsulated Aroma Release™ technology. CompelAroma™ technology allows food and beverage marketers to differentiate brands by encapsulating flavors…

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Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is a very strong relationship between smell and taste. In fact, what most people perceive as “taste” actually results from…

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NutriSystem, a diet, vitamin, and nutritional product company in Horsham, Pa., introduced Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma, Encapsulated Aroma Release technology. This technology works in several ways, tempting consumers with…

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After experiencing an intense aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-kal (Kalamazoo, MI) a leading thermoformer of polypropylene cups, tubs and bowls, is offering an answer to the “if only.”

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Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought “scent science” to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies’…

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As packaging is increasingly used in the fresh produce industry, consumers’ sense of smell is eliminated as a marketing issue. But ScentSational Technologies, based in the Philadelphia suburb of Jenkintown, PA, is offering a new packaging technology…

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Follow your nose to where flavor engineering and packaging meet. Horsham, PA-based provider of weight management products and services NutriSystem has introduced Aquaescents, a new weight loss aid that is the first commercial application of ScentSational Technologies’ CompelAroma…

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ScentSational Technologies is introducing CompelAroma™ — a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma™ is an advanced approach to brand-building. CompelAroma™ compels consumers to use brands over and over again by…

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Food processors, ingredient vendors, and packaging suppliers are teaming up to meet the demands of on-the-go consumers who want quick food preparation and superior taste and texture….

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A pleasing aroma on packaging can strike an emotional chord with consumers and give your brand an edge over its competitors.

Brand marketers can use many cues on packaging to connect emotionally with consumers. But they may be overlooking a powerful yet under-used signal: scent.

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NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily to help flush out toxins produced when body chemistry changes as weight is lost…

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If the emergent technologies become viable, there will come a day when scented packaging will contribute to the pleasure of eating by complementing the flavor experience. …

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Nanotechnology, scent-embedded polymers, biodegradable films, edible packaging and RFID drive next-generation packaging. No one has more challenging requirements for food and drug packaging than the military. Packaging for products sold to the Armed Forces must stand up to everything from desert heat to being dropped out of a plane…

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ScentSational Technologies is adding aroma and flavours into packaging with its new CompelAroma™ technology.
FDA approved food flavours are integrated during manufacturing and allow aromas to be slowly and uniformly released into the packaged product during its life or released when a package is opened.

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AriZona iced tea has spent millions of dollars creating its eye-catching packaging. It has also spent millions of dollars developing different flavors of tea. Now the company is testing a way to bring the two together by embedding appealing aromas in the packaging itself — specifically, inside the cap — to improve…

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New Products Vie For Consumers’ Noses

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Sports drinks… vitamin-enhanced water… vanilla-flavored cola. Beverage companies strive for innovation and new products. This must be reflected in the packaging. Beverage manufacturers are working to differentiate their products on the shelf.

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PreventionMagJuly2007

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Hydration Innovation
Aroma Water – Plain water with a touch of fruit scent – and no artificial ingredients….

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The snack and beverage aisles of your grocery store may soon be giving your nose a workout.
A Philadelphia company has come up with a way to flavor plastic packaging — a technology being tested in everything from breakfast cereal to military rations and that, some say, could put a lid on such shopping habits as unscrewing a shampoo bottle to get a whiff…

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The food may still taste like road kill. But if a new program from the U.S. Army works out, GIs’ rations won’t smell quite so bad. The Natick Soldier Center is working on a project to make rations more palatable to grunts by embedding savory aromas into the food’s packaging. If the food smells better, the thinking goes, the soldiers will be more likely to eat their MREs, or Meals, Ready to Eat, and will be better able to carry out their grueling tours of duty in Iraq, Afghanistan and elsewhere.

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Formulators seeking to reduce ingredients such as sugar, salt or fat can now using a patented Encapsulated Aroma Release technology from ScentSational Technologies.

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“The McCarthy Award”, Best New Proven Technology: Steven M. Landau, CTO/CMO of ScentSational Technologies in Jenkintown, PA, for groundbreaking work on scented and flavored packaging technologies for food, beverage, pharmaceutical and other consumer products.

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A process that integrates aroma into plastic packaging may enhance taste perception and reduce the need for unhealthy ingredients in food products. Pennsylvania-based ScentSational Technologies said its CompelAroma technology encapsulates Food and Drug Administration (FDA) approved food grade flavor molecules in the polymeric structure at the time it is been produced.

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Lynda Searby looks at how food manufacturers can use the sense of smell when formulating foods. The advent of fat-burning and body-shaping ingredients means most in the food industry are familiar with the concept of ‘eating yourself slim’, but what about ‘smelling yourself slim’?

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No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps and even closures that improve product taste.

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Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of the military’s agenda in Iraq, the Army is also mounting an effort to make soldiers’ food tastier.

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Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors.

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The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates.

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Compelling Breakthrough Brand Building Strategy from ScentSational Technologies
ScentSational Technologies is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to…
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Can Adding Flavor to a Closure Change Beverage Marketing? Portola Says Yes and They’ve Got the Technology to Prove It.
Many of the most creative beverage-marketing strategists are challenged with how to better differentiate themselves in the market and to answer the call for more healthful beverages. It is no surprise that food and beverage companies are now taking a hard look at…
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The trends toward natural and organic foods and products featuring heart-healthy but oxygen-sensitive unsaturated fats have combined to fuel development of active packaging solutions in flexible and rigid formats.

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Now frozen and shelf stable microwavable entrée’s have the ability to broadcast aroma the way that popcorn does.
ScentSational Technologies (Jenkintown, PA) has introduced an innovative new technology for microwavable packaging that significantly enhances the consumers cooking and eating experience. The technology involves incorporating…
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New Technology Brings New Aroma Dimension to Thermoformed Packages
After experiencing an intense, evocative aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-Kal, Kalamazoo, Michigan, a leading thermoformer of polypropylene cups, tubs and bowls, is offering the answer to the “if only” with a solution sure to revolutionize brand marketing.
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Nutrisystem Launches Revolutionary Water Product
NutriSystem (www.nutrisystem.com) introduces the first product that aromatically “flavors” water. Aquaescents Water Bottles and Fruit Caps “flavor” water through a groundbreaking Encapsulated Aroma Release® technology that enables this unique product to help dieters lose weight.
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ScentSational Technologies Joins Pliant Effort to Enhance Food Products for Soldiers
ScentSational Technologies, LLC has been named by Pliant Corporation as the sole provider of Olfaction Packaging technologies to assist in developing food packages for the U.S. military that will enhance the aroma and taste of field rations in order to increase their acceptance and consumption by soldiers.

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CompelAroma® Enables Consumers to Experience a Product’s Aroma in a Tamper Evident Package
ScentSational Technologies announces CompelAroma TE, a new, patent pending technology that will allow consumers to experience the aroma of the package contents without compromising any tamper evident systems in place.

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Crown Holdings Partners With Scentsational Technologies To Incorporate Aromas Into Packaging
Crown Holdings, Inc. (NYSE: CCK) (Crown) announces a strategic partnership with ScentSational Technologies to manufacture product packaging employing ScentSational’s patented and proprietary CompelAroma® technologies.

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ScentSational Technologies, LLC Announces Partnership with the NASA Food Technology Commercial Space Center
ScentSational Technologies, LLC announces its acceptance as a Commercial Partner of the NASA Food Technology Commercial Space Center (FTCSC) program. At the request of NASA FTCSC, ScentSational has agreed to explore ways to apply CompelAroma®, ScentSational’s patented Encapsulated Aroma Release® technologies to NASA food and packaging material suppliers to enhance space food products’ flavor, aroma, and taste.

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Arizona Beverage Co. Enters into Development Agreement with ScentSational Technologies
ScentSational Technologies CEO, Barry M. Edelstein announced that the company has signed a development agreement with Arizona Beverage Company. Per the agreement, ScentSational will work with…

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ScentSational Technologies Forges Alliance to Support European Marketing Efforts ScentSational Technologies announces agreement with The Aroma Company of the United Kingdom to help support the increased demand for ScentSational’s technology throughout Europe.

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Light but with full bodied Taste and Aroma
Jenkintown, Pennsylvania: After success in developing food and beverage packaging applications, ScentSational Technologies CEO, Barry Edelstein announced that the company is now targeting the Alcohol Beverage industry with CompelAromaTM, its flagship technology. CompelAroma is now specially reengineered and reformulated for use with alcoholic beverages. ScentSational is actively working with several of the country’s leading packaging companies like Crown Holdings (NYSE: CCK) and Firmenich, a leading flavor supplier, as well as several global alcohol brand owners. ScentSational has successfully completed trials proving significant benefit to beer and flavored malt beverages.
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Süd-Chemie Adds ScentSational Technology to Canisters and launches Aroma-Can®
Belen, NM: Süd-Chemie Performance Packaging, a member of the Sud-Chemie Group, announced that it has entered into an agreement with ScentSational Technologies, LLC of Jenkintown, Pennsylvania to license its patented and patent pending Encapsulated Aroma Release® technology trademarked CompelAroma®, for use in Aroma-Can®, its new scented canister that releases flavor based aromas such as orange or lemon. Aroma-Can is already experiencing commercial success in the market with Süd-Chemie clients.
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Sweet drinks — whether Kool-Aid with sugar or all-natural apple juice — seem to raise the risk of pudgy preschoolers getting fatter, new research suggests. That may come as a surprise to parents who pride themselves on seeking out fruit drinks with no added sugar.

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Aroma – Smell The Difference

The sense of smell has long been neglected as a means of conveying information about food items. One company from the UK hopes to change this however, as it revolutionizes the packaging and POP areas of retail food vending by introducing aroma to the browsing community.

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It is a well-accepted premise that the sensory experience of foods, beverages and other consumer products are primarily due to olfaction, or aroma. Yet packaging engineers, in their efforts to keep products fresh, have also created packaging that keeps those beneficial aromas in. Therefore, consumers often do not have the opportunity to experience the essence of the product from the shelf.

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I was delighted to try the new Cinnabon cookies from Poore Bros. The packaging is good, and the varieties and flavors are right on. Sadly, the Cinnabon experience isn’t translated. If you’ve ever been so much as near a Cinnabon, you know what I’m talking about. The aroma of cinnamon wraps itself around you like a favorite cashmere sweater on a chilly day. It instantly evokes warmth, comfort…

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Orgasmic Chocolates, the brain (or perhaps love) child of two budding UK entrepreneurs, is a new luxury chocolate infused with “wildcrafted” Chinese herbs, which its owners hope will be the next big thing in chocolate indulgence. Leaving to one side what must surely be the rashest brand promise ever made, Orgasmic Chocolates — which claims to induce feelings of “well being, relaxation, and euphoria” in those who…

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‘ScentSational’ packaging coating delivers food or drink aroma

An “invisible technology” that allows food and beverage processors to add the product aroma to its packaging has been developed.

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Flexible Packaging’ the indispensable tool for converters and printers of flexible packaging

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Printers to incorporate scent directly onto packaging substrate

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An innovative new coating technology provides scent sampling for a multitude of products in beauty as well as other industries. ScentSational Technologies recently launched EncapScent, a patent pending scent delivery technology with custom formulated MicroEncapsulated Coatings (MECs) that can be applied to any type of package. The MECs can be directly applied to packaging after filling or assembly, directly on the manufacturing line.

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