Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves.

While nation building and peacekeeping are at the top of the military’s agenda in Iraq, the Army is also mounting an effort to make soldiers’ food tastier.

Army studies show that soldiers are undereating – a fact that distresses many in the Pentagon already concerned that American troops (many of them reservists) are overworked.

Why are the doughboys refusing some of their grub?

Military officials point to taste. Many of the Meals, Ready to Eat (MREs) served to soldiers sit in storage for as many as three years. They are nutritionally complete and safe to eat, say military officials, but many lose a lot of their flavor.

The military’s new strategy: Embed extra aroma into the lining of the packaging to make the food more appetizing when a soldier tears it open. “It’s our hope that it will entice them to consume the entire ration,” says Lauren Milch, a physical scientist at the US Army SBC Command in Natick, Mass.

The Army’s effort is just one example of a larger shift in how food professionals are dealing with fading flavor. For the most part, they are finding different ways to restore and manipulate taste, and covertly influence consumers’ purchases.

Their primary tool: aroma. “There’s so much literature now on the effects of odor on consumption of commercial products,” says Ms. Milch. “There’s great potential for change now in the food industry.”

Studies show odor strongly affects individual behavior. Consider a study by the Smell & Taste Treatment and Research Foundation (STTRF) of Chicago of people dining on Italian food. Families who ate garlic bread experienced 22 percent fewer negative interactions at the dinner table than those who went without it. Garlic bread eaters also experienced 8 percent more positive interactions, says STTRF president Allen Hirsch.

The vital part of the garlic bread is its aroma, says Mr. Hirsch, because 90 percent of taste comes from smell. “They are probably thinking of their childhood and having a nostalgic response to the smell of the garlic bread,” he says.

Given the power of aroma to persuade, marketers are making scent a more consistent part of their sales pitches. One of the most visible examples are scratch-and-sniff labels, tiny pads of scent that emit an aroma when activated by consumers. “If you’re selling a product, how much more intimate can you get than having it right up under the noses of your customers,” says Bob Biava, president of Driscoll Label Co., a scratch-and-sniff label manufacturer in Fairfield, N.J.

Once consumers smell a product, they are more likely to buy it because aroma triggers an emotional reaction – a frame of mind more conducive to spending, say experts.

Several brands of instant coffee include aroma that was captured during the refining process, condensed, and injected back into the container.

Many manufacturers have designed water and juice bottles in which a special aroma can be implanted, only to be released once the cap is removed. “We can make a chocolate drink taste much more chocolatey while limiting the amount of sugar in the drink,” says Steven Landau, chairman of ScentSational Technologies, an olfaction-packaging technology firm.

The idea of embedding aroma in packaging is new to most consumers. But food manufacturers have been tweaking packaging for two decades in order to protect the purity of their product.

Twenty years ago, Tropicana discovered that its gable-topped orange juice cartons removed or “scalped” flavor from the juice by absorbing important chemicals. Polyethylene, the most common plastic used in commercial products, including beverages, is a top scalper.

“After a few months of shelf life, it’s definitely removing flavor from Kool-Aid and Capri Sun,” says Aaron Brody, president of Packaging/Brody Inc., a packaging consulting firm in Duluth, Ga. “They say the kids can’t tell the difference.”

Foodmakers’ inability to prevent scalping, despite the wonders of 21st century technology, is a sore point for many packagers. “Ask someone in the flavor business, and they’ll say it’s the biggest problem in the history of mankind,” says Mr. Brody.

The use of aroma to compensate for scalping will proliferate over the next few years, say experts, because the technology has matured and foodmakers are looking for new ways to differentiate their products.

Still, the technological progress has prompted a pressing question: Do consumers have the right to know why their food or drink smells so good?

“That’s the million dollar question,” says Mr. Landau, adding that bottled-water manufacturers will probably tell customers that their competitors have added aroma in order to tout their product’s healthier composition.

But many packagers admit that invisibility is a key reason why the technology will succeed.

By Noel C. Paul Staff writer of The Christian Science Monitor

(c) Copyright 2003. The Christian Science Monitor

AUGUST 15, 2003 – Beverage World

Top it off
Value-added closures give consumers safety, convenience and a little fun.

By heather todd
No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps and even closures that improve product taste.

“We believe that the functionality of the closure of beverages is becoming increasingly more important and seems to be taking more prominence in the product development process,” says Kathy VerEecke, vice president of marketing for Austell, GA-based IN ZONE Brands, Inc., which markets the BellyWasher 100-percent vitamin-C juice drinks and TummyTickler 100-percent real fruit juice line of youth-oriented beverages, both of which feature reusable closures.

The BellyWasher line uses a sports tip closure that allows the product to be portable, mobile and leak-proof—perfect for the young tween who opens it, drinks it and then puts it into his or her backpack to carry around. The TummyTickler product is designed specifically for mother’s needs, VerEecke says. Using a one-way patented closure that requires a toddler to suck from the top much like a bottle, the product provides a leak-proof way for mom to hand the beverage to her infant without worrying about it spilling.

“The TummyTickler closure was a bit more of a challenge because we were looking for the kind of closure that was mom-friendly in a number of ways,” explains VerEecke. “We wanted it to be leak-proof but also simple to clean. It’s designed to go directly into the dishwasher as it stands.”

By using an innovative and interactive three-dimensional topper with licensed cartoon characters, the products also appeal to kids’ need for fun packaging.

The smell of good taste

For beverage companies that wish they could get the smell of freshly squeezed oranges into their orange juice beverages, ScentSational Technologies, LLC (Jenkintown, PA) offers an innovative, patented brand-enhancing flavor packaging that incorporates aromatic qualities into closures. Pasteurization generally burns off what’s known as top notes, or the aroma notes in beverages traditionally associated with freshness, says Steven Landau, chief technology officer and chairman of the company. ScentSational puts these top notes back in by taking food grade flavors that are FDA-approved Generally Recognized As Safe (GRAS) and mixing them with polymers at the time of injection molding and adding them to the plasitol liners of metal closures.

“The top note becomes encapsulated in plastic so we are able to maintain a specific flavor identity and make it predominant,” he explains.

The technology works using the science of taste. With the exception of sweet, sour, bitter, salt and Umami, all other taste is a result of the sense of smell. When someone drinks a beverage, the liquid creates vapors inside the mouth that travel up the retro-nasal canal where it eventually hits the olfactory bulb. It is here that these flavor vapors are interpreted as taste by the brain.

“If we put a fruit flavor in a sports closure, when you put that into your mouth, it gives those flavor volatiles and sends a message to your brain that the aroma is something that you are actually tasting,” Landau says.

The aroma from the flavor closures can enhance fruit juices, coffee or chocolate-flavored drinks or add flavor to a bottled water product, without including any additives or added calories. There are 20 different basic flavors, but custom flavor combinations, such as strawberry kiwi papaya, are also available. The technology also allows a beverage company to put one flavor, such as strawberry, into the base of the sports closure, and a second flavor, such as banana, into the slider to enable the consumer to taste two distinct flavors.

“The power of aroma seems to be a hot button with beverage companies right now. We’re in various stages of development with a number of different brands that we believe will be out in the market in the not too distant future,” he says.

ScentSational, the developer and licensor behind the technology, works with flavor company Firmenich, Portola Packaging, for injection molded closures and Crown Cork and Seal for metal closures.

A closure for all kinds

Buffalo Grove, IL-based Creative Packaging offers a next-generation 38-mm closure for people on the go. The mouthpiece on the closure is specifically designed to better fit a consumers’ mouth while allowing one-handed operation. For instance, a child can easily open the twist-top while riding a bike, says Jeff Toth, vice president of sales and marketing.

Alcoa Closure Systems International (Indianapolis, IN) also has developed closures designed specifically for both younger and older consumers. The 43-mm Wing-Lok LT is an improved seal design for hot-fill beverages that allows for easier closure application and easier removal.

“There has been rapid growth in single- serve packaging using 43-mm closures and you have a lot of products targeting elementary school-age children and some nutritional beverages targeting 50-year old-plus people, so there is a need for an easier-to-open closure,” says John Greiner, marketing manager for Alcoa Closure Systems International.

Using an improved seal design that still maintains a strong seal interface with the bottle, Alcoa has designed the part to require less energy to apply, and, therefore, less energy to remove.

“As the market changes and different audiences are targeted, you’re going to see different needs emerge that weren’t an issue before,” says Greiner.

Alcoa also has improved two of its base designs to create the 28-mm Double-Lok XT and Extra-Lok XT to improve the seal integrity for carbonated beverage packaging. Filled PET bottles can often be subjected to “temperature cycling” in the filling and distribution channel. These wide-ranging temperature conditions can cause shrinkage of the heat-sensitive PET material, which can cause loss of CO2 and product freshness. The new XT liner design—with an inner and outer seal—provides maximum protection against carbonation loss under extreme temperature conditions.

Another product, the 38-mm Seal-Max two-lead closure is designed to improve sealing performance and tamper evidence for dairy and non hot-fill juices.

Greiner says many of the improvements and value-added closures being designed today are the result of consumer demand for higher quality packaging.

“The second part of it is also the need for innovation or differentiation in terms of packaging to make the package stand out from the clutter,” he explains. BW

www.inzonebrands.com

www.alcoa.com

www.creativepkg.com

www.flavorpackage.com

PACKAGING DIGEST – September 2004 Design Trends

Aroma-enhanced packaging: The last frontier
Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought “scent science” to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies’ (www.scentsationaltechnologies.com) Encapsulated-Aroma Release Technology, the bottle comes with three different caps, each infused with an FDA-approved natural fruit “flavor” that migrates into the water. “Because the senses of smell and taste are so closely linked, this dual effect can help dieters feel satisfied and hydrated simultaneously, effectively eliminating hunger sensations,” says NutriSystem.

The aromatic bottle caps are the first of many new products in development by NutriSystem, as well as from a number of other CPGs, that will utilize ScentSational Technologies’ aroma-enhanced plastic packaging to impart additional flavors to food and beverage products, according to ScentSational CTO Steven Landau.

“As packaging has evolved over the years, and we’ve introduced extended shelf life and different controls of atmospheric conditions, food is lasting much longer than it was ever intended to last,” he explains. “Even though it’s safe and it’s okay to eat, it loses a lot of its sensory appeal due to the loss of top-note flavors, which are the flavors that are traditionally associated with flavor freshness. So, as a package sits on a shelf, it loses its effectiveness and its desirability to the consumer.”

In the Aquaescents application, the addition of a Peach, Lemon or Berry cap to the 26-oz sports bottle infuses the water with a subtle fruit flavor, without added calories, sweeteners or preservatives. The aroma emitted by the 53-mm polypropylene cap, which is produced by a proprietary custom plastics molder, is embedded in the plastic during production.

Relates Landau, “When we add flavors to plastic in its molten stage, we use flavors from Firmenich (www.firmenich.com) that are engineered to withstand the heat that the product goes through, so we end up with a product that is infused with flavor. Plastic, by its very nature, grabs each flavor moleculeand keeps it fresh. And, while it keeps it fresh and stable, plastic, also by its very nature, is constantly pushing outwards. That’s why plastic packaging oftentimes may impart an off-taste or bad flavors into food and beverages.”

In addition to masking off-flavors, preserving the perception of product freshness, and adding flavor to products without added fat, sodium, sugar or calories, ScentSational’s aroma technology can also be used to build brands, says Landau. “With our CompelAroma Brand Building strategy, you gain the ability to market your brand to all five human senses, including the sense of smell,” he says. “Over time, the aroma of your product will become a product signature, evoking positive memories of past times enjoying your brand.”

Among ScentSational’s current strategic manufacturing partners for future consumer applications are Charter Films (www.charterfilms.com), Fabri-Kal Corp. (www.fabrikal.com), Crown Cork & Seal (www.crowncork.com) and Portola Packaging (www.portpack.com).

The Aquaescents sports bottle with three flavored caps is available for $14.95 only through the NutriSystem website (www.nutrisystem.com), which advertises that “more flavors are coming soon.” Circle No. 320.

Savor the Aroma in Packaged Food
By Aaron Brody
If the emergent technologies become viable, there will come a day when scented packaging will contribute to the pleasure of eating by complementing the flavor experience.
People respond to odors. Cooks, chefs and, more recently, scientists all strive to compose interesting and desirable aromas to enhance foods, potions and personal articles for consumers.
Since the beginning of modern packaging, though, scientists and technologists have labored to control the passage of odors, to minimize the intermingling of ?good? and ?bad? aromas. One of the rules of packaging has always been that odors shall not pass. Neither shall odors be unintentionally lost or altered by interaction with package materials or structures.
But that school of thought is changing. During the past 30 years, packaging professionals have attempted to add components to packaging to compensate for aroma loss, to mask change or deliver something new and desirable to the contents. They understand that active packaging that reduces the offensive and enhances the delicious can improve sensory pleasure and help launch a new concept in food/package/consumer integration.
This concept is complicated, especially since the blending of chemicals in a lab is often not equal to what is found in nature. And package materials, which invariably are engineered to function as barriers, do not store or surrender these desired materials on cue.
Success is often impeded by the volatility of the chemicals that constitute the odors. The complexity of flavor?the combination of multiple, sometimes thousands, of different chemicals that affect the scent, taste and mouth-feel of food?influences consumer perception.
The objective is to offer the yummy aroma of freshly baked bread, brewing coffee, newly harvested oranges?or even of steak grilling on the barbecue?to stimulate the consumer?s sensory receptors and to heighten their desire.
Delivery of odors on demand from a package structure might sound like a relatively simple engineering task, especially since we have been scratching and sniffing fragrances encapsulated in the walls of sample packets and coupons for years. But the act of opening a package does not necessarily release the desired mix in the concentrations required to stimulate the target consumer.
For years, packagers have ?spiked? the headspaces of hermetically sealed packages of instant coffee with excess aromas to enhance the nose of the consumer first opening the jar or pouch. The problems include rapid dissipation and no follow through; once opened, the desired sensory effect is lost forever.
ScentSational Technologies (http://www.scentsationaltechnologies.com/) offers systems in which desired encapsulated aromas are released into food and beverage packaging. Initial target markets for the technology are masking unpleasant odors from packaged fish oil tablets and herbal supplements.
Several companies have also mixed pleasant scents, such as citrus, into plastic films that continuously release the desired fragrance into environments where trash bags are present. Among the challenges is the inability to confine the volatile chemical to the film and not ?contaminate? adjacent pristine film or packages. And, of course, there is always the issue of achieving a persistence of the desired odor, which often dissipates before it has completed its task.
Olfactory sensations appear to be nature?s way of communicating that the food is safe and good to eat. Most of what people perceive as ?taste? actually comes from their sense of smell. We are on track in replicating this natural communication mechanism?and with more of our emerging technologies put to the task, we are sure to achieve that elusive objective shortly. BP
The author, Aaron L. Brody, Ph.D., is President/CEO of Packaging/Brody Inc., a consultancy in food, packaging technology and marketing. Contact Dr. Brody at 770.613.0991 or[email protected]
Military Packages Puttechnology to the Test
by Kate Bertrand Contributing Writer
Nanotechnology, scent-embedded polymers, biodegradable films, edible packaging and RFID drive next-generation packaging.
No one has more challenging requirements for food and drug packaging than the military. Packaging for products sold to the Armed Forces must stand up to everything from desert heat to being dropped out of a plane.
Many of the demands are less dramatic but just as crucial. For example, to satisfy military shelf-life requirements, primary packaging for food must provide an exceptional barrier to oxygen, moisture and light.
And for secondary packaging, radio frequency identification (RFID) tags at the pallet and case level will become the norm as the U.S. Department of Defense (DoD) phases in its new RFID policy.
This matrix of requirements is pushing government and commercial researchers in some intriguing new directions. Many projects are at the R&D level for now, but today?s research will spawn the next generation of packaging.
Ready for new films
Improving the individual Meal, Ready-to-Eat (MRE) packaging is a key focus for the military. One step in this direction is the development of high-barrier, foil-replacement films.
The current package for retorted MREs is a four-layer pouch made from a laminate of polyethylene, nylon, polyester and aluminum foil. Non-retorted food items, such as crackers, are packaged in a three-layer foil pouch.
Although foil provides an outstanding barrier, it?s also vulnerable to pin-holding and stress cracks. And it reflects light, which could reveal a soldier?s position. In addition, the foil laminate pouches are neither recyclable nor biodegradable.
?We?re trying to get the same barrier properties or greater without the foil,? says W. Douglas Lilac, technical manger-innovation at Pliant Corp., a military contractor for  flexible packaging.
According to the U.S. Army Natick Soldier Center, MREs must maintain ?high quality? for three years at 80° F. and for six months at 100° F.
One of Pliant?s research initiatives for foil-replacement films centers on nanotechnology. By embedding nano-size fillers within extruded polymers, the necessary barrier properties can be achieved. In a separate research project, Pliant is using microlaying techniques to produce high-barrier multilayer films with 50 or more coextruded layers.
Another area of interest for military food packaging is the preservation of food?s taste. Because of the long shelf life required for MREs, it can be challenging to ensure good flavor throughout the product?s life cycle. Over time, plastic packaging can impart an off flavor to food. Compounding the problem, retorting burns off food?s top flavor notes.
ScentSational Technologies LLC is working to overcome these problems for retorted and non-retorted MREs and for military water packaging. With the company?s CompelAroma Encapsulated-Aroma Release technology, food-grade flavors are encapsulated within the structure of plastic packaging materials during extrusion or molding.
The flavors are released from the packaging into the food during retorting and storage, adding a fresh flavor profile. Consequently, the food smells and tastes better when the package is opened. ScentSational is working with Pliant to apply this technology to flexible packaging, but the technology also can be used to manufacture rigid plastic containers and closures.
The company has successfully incorporated heat-stable flavors into packages made from polypropylene, polyethylene, polystyrene and polyvinyl chloride. The expansive list of flavors includes roasted garlic, macaroni and cheese, teriyaki and strawberry jam.
Barry Edelstein, ScentSational?s president and CEO, says, ?The primary focus of our work with Natick is to enhance the G.I.?s eating and drinking experience. Proper nutrition, hydration and morale are critically important for the G.I.s.?
Beyond the MRE
The research into military food packaging isn?t confined to MREs. For example, a research project that Foster-Miller Inc. conducted on behalf of the U.S. Navy focused on creating a biodegradable, five-gallon milk bladder.
The goal was to create a flexible package that could be shredded and thrown into the ocean without harming sea life. The filled bladder also had to be able to survive a five-foot drop. To meet these requirements, Foster-Miller developed a completely biodegradable, flexible material. A barrier film comprises the middle layer of the three-layer, laminated material.
Yet another of Foster-Miller’s R&D projects was to create a 100% edible ration pack. ?The concept was to take a food item and coat it with a barrier film that would protect it from oxidation but still be edible,? says Bob Kovar, who worked on the project. Kovar currently is a principal scientist at Infoscitex.
Kovar adds, ?The material we chose for the coating was Zein? protein. It forms a uniform, tough, flexible film that is a good barrier. It is not nutritious, but it is edible.? Zein is a protein isolated from corn, soy beans and other plants.
Packaging Rx
Innovative solutions to military drug packaging also are emerging. For members of the Armed Forces and the individuals they aid in humanitarian missions, pre-packaged drugs are filling a demanding niche.
In these deployments, which are often in third world locations, pre-packaged drugs make it fast and easy to dispense pharmaceuticals to local patients and to the U.S. military personnel who get sick in-country.
NuCare Pharmaceuticals Inc. supplies military pharmacies with pre-packaged ER Packs. These bottles feature proprietary label technology that lets the pharmacy technician quickly and easily put product, physician and dosing information on the package and in charting/dispensing logs.
In the past, in field settings, pharmacy techs would dispense drugs in small plastic bags. ?When people hear about that the first time, they?re shocked. I wouldn?t want my cat?s meds to come in a plastic bag,? says Michael McKenney, NuCare account executive and former U.S. Air Force pharmacy tech.
The pre-packs also make it easier for troops to pass through Customs in other countries. ?There were issues in the past, bringing plastic bags of loose tablets into a country,? McKenney says.
RFID update
Packaging for both food and drugs will be affected by the DoD?s final RFID policy, issued last year. Phase 1 implementation, which includes packaged rations, was supposed to start in January but has been delayed. Pharmaceuticals and medical materials are included in Phase 2, which is scheduled to take effect in January 2006.
The DoD policy provides business rules for active tags on pallets and shipping containers, to support end-to-end supply chain tracking. The policy?s rules for passive RFID mandate tags at the case and pallet level?and at the unit level, if Unique Identification marking is required.
Looking toward the future, Natick Soldier Center is researching RFID applications beyond supply-chain visibility. In one project, the researchers are using temperature sensor-equipped RFID tags on pallets to conduct shelf-life modeling.
The goal is to rotate and distribute food items according to their actual remaining shelf life. ?Right now, all we have to go by is the date stamped on the side of the case when it was packed,? says Chief Warrant Officer Stephen Moody, team leader, Advanced Processes and Packaging Team, Natick Soldier Center, Combat Feeding Directorate.
?But a product that was packed this month and subjected to very high temperatures might have less shelf life remaining on it than one that was packed last year and kept refrigerated,? he explains.
When stationed in the Persian Gulf, Moody once checked the temperature of a container and discovered ?it was 155° F. on the roof of that container, and it had only been sitting in port for three days.? Food quality degrades quickly under such circumstances, interfering with the important mission of keeping soldiers nourished, physically and psychologically.
?Food has an intangible morale factor to it,? Moody says. ?People get together in a social setting, and it makes them feel better about where they are.?  F&DP
Kate Bertrand is a freelance writer in San Francisco, Calif., who specializes in packaging, business and technology. Contact her at [email protected]
For more information
The following companies contributed to the research of this article:
Foster-Miller Inc.
Infoscitex
781-890-1338, ext. 222;    http://www.infoscitex.com/
NuCare Pharmaceuticals Inc.
Pliant Corp.
ScentSational Technologies LLC
Plant ? At-a-glance
Location: Plainfield, Ill.
Size: 400,000 sq. ft.
Bottling Lines: 7
Employees: 225
Products: Smirnoff, Smirnoff Twist, Smirnoff Signatures, Smirnoff Ice, Smirnoff Black Ice
AmeriQual wins battle against downtime
For packagers that supply the military with food and other products, meeting strict requirements on package structures and materials can sometimes cause operational headaches. Military contractor AmeriQual Group faced a significant challenge packing MREs into shippers because the mil-spec cases were too robust for the company?s case erector equipment.
The specified cases are made from V2s, triple-wall fiberboard. This board, which incorporates three solid sheets laminated to four flat facings, is the thickest fiberboard on the market. In fact, V2s features the highest burst strength of all board grades used by the military; cases made of V2s can survive a drop from a helicopter.
But the fiberboard?s performance features also make it difficult to run on conventional case erectors, because the material resists scoring and bending. And, because erecting the cases is the first step in case packing, problems at the case erector affected AmeriQual?s entire line.
The considerable downtime caused by equipment jams and improperly erected cases drove AmeriQual to replace its case erector with two Model R235-G automatic case erectors from Pearson Packaging Systems. Thanks to the switch,  AmeriQual reduced downtime on the MRE case packing line by 10% to 15% and reduced equipment maintenance costs by 30%.
Pearson Packaging
Nosco helps drug makers authenticate brands with multi-level technology and by developing e-pedigrees using mass serialization
According to the FDA?s May 18, 2005 Combating Counterfeit Drugs: A Report of the Food and Drug Administration Annual Update, counterfeiting investigations are on the rise ? from 30 cases in 2003 to 58 cases in 2004. The FDA continues to promote  electronic pedigrees and the continued use of authentication technologies. As the potential of RFID continues to develop, alternatives are available today.
Mass serialization is a proven technology to authenticate and develop an e-pedigree. By utilizing an existing ?infrastructure of bar code technology,? mass serialized numbers can either be a ?bridge? to RFID, or complimentary.  Randomly generated numbers can be delivered to the brand owner through secondary packaging. Mass serialized numbers are digitally printed stand-alone or incorporated into existing bar codes. At points in the distribution network, the code is verified against a database of authentic codes.  Bar codes allow numbers to be authenticated throughout a distribution channel. When read, the bar code-enabled database begins developing the electronic pedigree for the product as it moves its way through established points throughout distribution. Information is accessed by the brand owner to determine if the product is at the correct point at any given time.
Nosco incorporates overt, covert and forensic security features – such as color shifting inks, taggants, Verify Brand mass serialization, and dynamic Orbid® codes – into folding cartons, labels, and Fix-a-Form® multi-panel labels.  Nosco believes in a Life Cycle Management approach offering independent expertise to identify, select, and implement security technologies. According to Gregg Metcalf, Industry Market Manager for Nosco® Security Protection, ?Every situation is unique – Nosco?s approach is to help customers develop and implement a multi-generational security strategy over the life of their brands. Most options can be implemented immediately and are rotated over time.?
To learn more, contact Gregg Metcalf at 704.596.8086 or [email protected], or Kregg Albrecht, Director of Nosco® Solutions Engineering at 847.360.4840, or [email protected]

Contact:   

Harry Walsh

The Walsh Agency

Box 761

Marsalls Creek, PA 18335

(570) 223 9867

[email protected]

 

Compelling Breakthrough Brand Building Strategy from ScentSational Technologies

 Jenkintown, Pennsylvania: ScentSational Technologies  (www.scentsationaltechnologies.com) is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to use brands over and over again by incorporating an innovative new technology that generates powerful aromas and flavors that create a memorable and exceptionally pleasurable experience of the brand.

ScentSational?s CompelAroma technology allows food and beverage marketers to differentiate brands by encapsulating flavors within the structure of plastic packaging which release desirable aromas.  These FDA approved food grade flavors are added directly into packaging materials at the time of manufacturing. During the process, the encapsulated flavors and associated aromas become integral parts of the package itself.  The aromas may be released at an appropriate stage in the development of the brand building strategy CompelAroma?s plastic encapsulated flavors can also be slowly and uniformly released into the packaged product during its packaged life.

CompelAromas may be controlled to release when a package is opened, or during food preparation. During microwaving, for example, CompelAroma enhanced microwaveable containers and trays, have proven to broadcast dramatically increased levels of desirable aromas, returning the sensual pleasure of cooking to fast food preparation and delivering a product performance that compels brand loyalty.  As more ready-to-serve products are introduced, there is a great opportunity to positively enhance the consumer?s eating experience by increasing desirable aroma.

CompelAromaflavors can also be used to gradually release into the package contents and enhance desirable flavors as well as protect contents from processing induced dilution and flavor loss that may occur over extended time on the shelf. Other CompelAroma benefits include the ability to reducing flavor scalping and inhibit release of undesirable flavors and odors from the package to the product.

ScentSational?s CompelAroma technology is safe for use with food and beverages and is compliant with all food-packaging regulations.

As more companies sharpen their focus on wellness and healthy products, they are often faced with the challenge of how to add flavor without adding calories, cholesterol or fat.  A number of the worlds leading food and beverage companies are looking towards ScentSational to offer healthy solutions to better flavor.  While adding pleasing brand building memory triggers, CompelAroma technology does not add undesirable ingredients.  Currently ScentSational has a number of projects in place and expects to see its technology hitting the shelves in the near future.

According to Steven M. Landau, ScentSational Technologies CTO, ?in addition to CompelAromas obvious taste benefits, it?s brand building power comes from the fact that aromas travel a direct line to an individual?s memory and emotional center and therefore is a key factor in brand preference.?

?Up until now, smell has been the sense most neglected in brand marketing strategies. Of the five senses, smell is the only one that has a direct pathway to the brain,? Landau said, ?and is the only sense that is initially processed in the limbic lobe, the brain?s emotional center.?  This fortifies ScenSational?s CompelAroma position in the overall branding experience.  ?Invoking positive memories which are tied to the brand is a very powerful marketing tool?.

Barry Edelstein, the company?s CEO says, ?CompelAroma should have a significant impact on marketing approaches to wellness foods, beverages, convenience foods, cereals, beauty and cosmetic products.?

Edelstein says, for more than 20 years food and beverage companies have been challenged to satisfy the demand for adding more aroma to their products to provide their customers with a more pleasurable eating/drinking experience.  ScentSational is taking the old adage ?it?s the packaging that sells a product? a step further and satisfying the demands for added aroma by its unique and innovative process of integrating flavors and aromas into the packaging itself rather than the contents.  This results in a higher level of aroma and more distinctive flavor notes than has previously been available to the industry.

?CompelAroma can even make traditionally less flavorful but more beneficial foods more enjoyable for both children and adults,? Edelstein said.

A variety of CompelAroma samples are available for examination by qualified customers.

For more information contact Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected]ScentSationalTechnologies.com

Steven M. Landau, Chairman and CTO, 425 Old York Road, Jenkintown, PA 19046, (215)886-7777, [email protected]ScentSationalTechnologies.com

www.ScentSationalTechnologies.com

 

 

 

Photo Caption:

THE BRANDING POWER OF AROMA from new patented technology developed by Scentsational Technologies that uniquely encapsulates flavor in packaging plastic effectively captures the attention of consumers and enhances their enjoyment of

meals and snacks.

Contact:  

Harry Walsh

The Walsh Agency

Box 761

Marshalls Creek, Pa 18335

570 223 9867

[email protected]

 

 Can Adding Flavor to a Closure Change Beverage Marketing?

  Portola Says Yes and They?ve Got the Technology to Prove It

Jenkintown, Pennsylvania:Many of the most creative beverage-marketing strategists are challenged with how to better differentiate themselves in the market and to answer the call for more healthful beverages.  It is no surprise that food and beverage companies are now taking a hard look at an emerging new technology that puts desirable flavor within the structure of the beverage?s package. The technology has proved to enhance consumer?s experience of a brand and employ the powerful memories associated with the sense of smell to make the pleasurable experience of a beverage brand unforgettable while also delivering a better performing and healthier beverage.

Portola Packaging, San Jose, California, (www.portolanet.com) is revolutionizing beverage packaging by offering customers closures infused with flavors and aromas at the time of injection molding. The new technology employed by Portola comes from ScentSational Technologies (www.ScentSationalTechnologies.com), Jenkintown, Pennsylvania, developers of CompelAroma, a proprietary and patent protected technology that allows encapsulation of flavor and aroma within the plastic structure of most forms of food and beverage plastic packaging.

CompelAroma?s controlled release of carefully selected, Plastic Encapsulated Flavors allows food and beverage marketers to differentiate brands by creating a more sensual, more memorable and exceptionally pleasurable experience of a brand.

With 14 plants in North America and operations throughout the world, along with other enterprises, Portola Packaging is one of the largest manufacturers of tamper-evident plastic closures, plastic containers, and related equipment and engineering services for the Dairy, Juice and Food industries. For the past couple of years Portola has been developing and evaluating applications for CompelAroma in beverage related products and, according to Rodger Moody, Portola Packaging Vice President of New Product Development, is convinced that ScentSational Technologies? will have a major impact on beverage packaging in at least three major markets.

A Practical Solution to Flavor Challenges

According to Moody, a savvy professional with 29 years of experience with Portola Packaging, Portola became interested in ScentSational?s technology after Steven Landau, ScentSational Technologies CTO, introduced the new marketing concept.

With ScentSational?s Encapsulated Aroma Release offered by Portola, flavors and associated aromas become integral parts of the entire package by utilizing flavored closures which release desirable flavors and aromas upon opening or gradually released into the packaging contents.

When released upon opening, the CompelAromas give the consumer a significant, immediate pleasurable experience of the beverage. When gradually released into the package contents, CompelAromas subtly enhance desirable flavors, protect contents from flavor loss that may occur from oxidation and extended time on the shelf, reduce flavor scalping and inhibit release of undesirable flavors and odors from the package to the product.  These benefits memorably contribute to the pleasurable experience of the brand.

Moody?s meticulous evaluation demonstrated clearly that while CompelAroma dramatically benefited many beverages, there are no associated negative influences on the finished products.

?The results of all our testing and evaluations are very positive and we are very excited about future uses of CompelAroma,? Moody said. ?The flavors were long lasting, lasting even longer than we expected, and we found CompelAroma could efficiently be employed without adding another, costly, manufacturing step.?

Demonstrating the ease of integrating the ScentSational process into existing production programs was critical.  Moody said.  ?It meant that employing CompelAroma was a practical possibility, not a costly, unrealistic idea.?

?As the positives accumulated, the project moved from the back burner to the front, from an idea to an exciting project; a real program conforming to all the ISO standards of R/D,? Moody said.

Water, Juice and Milk

The three areas Moody became most interested in employing CompelAroma are in water, juice and milk packaging. As the project moved along and samples produced, Moody and ScentSational Technologies? Barry Edelstein, ScentSational?s President & CEO and Landau visited water, juice and dairy companies, presented samples, and suggested ways the new ScentSational approach could make brands more memorable and establish new levels of brand loyalty.

?Every company we visited was excited by the prospects,? Moody said.  ?Some of the very largest companies are expressing a great deal of interest.?

ScentSational Technologies? CompelAroma uses only FDA approved food grade flavors in a patented and proprietary process.  While adding great flavor and aroma to beverages, CompelAroma does not add  any sugar, carbs or calories, answering the call for healthful yet flavorful beverages.

Naturally,? Moody said, ?the greatest obvious improvement to a branded product came to bottled water. Within three days of bottling there is a dramatic change in the water. If we place a citrus flavored closure on a bottle of water, the water tastes naturally citrusy ? without the normal oxidation which plagues most citrus beverages, if berry is used then the flavor is of natural fresh berry experience.  Not an overpowering flavor in either case, but a pleasurable one?enough to let an consumer know it?s there, enjoy the flavor, remember the brand and show a clear preference for it.

?Essentially, with bottled water, we are using ScentSational Technologies? CompelAroma to create an entirely new beverage category, one that has flavor, offers more varied possibilities than water in conventional containers and is especially attractive to kids and the weight and health conscious consumer.  We anticipate that brand name water with CompelAroma will be a very successful product,? Moody said.

While considering CompelAroma employed in juice and dairy product packages Moody?s team realized another benefit.

Whenever heat is introduced in bottling beverages, in any pasteurization process, for example, flavors may be burned off and there may be some introduction of an off flavor or a plastic taste.  These off flavors, when they occur, must be masked.  To accomplish that, additional flavors have to be added. ?With ScentSational Technologies? ability to encapsulate flavors within the closure and then release them, the need for adding masking flavors in an additional production step may no longer be needed.  The ability to effectively and subtly mask unwanted flavors without requiring an additional production step would be a huge benefit,? Moody said.

For hot fill products, ScentSational and Portola are working to standardize the optimum encapsulation and release of non intrusive, but distinct notes of CompelAroma freshness and light flavor from the closure; a release that begins during the heating process and continues throughout the packaged life of the product.

With dairy, Portola is focusing mainly on single serve plastic containers for institutional use. ?With CompelAroma, we can enhance flavor (strawberry and chocolate are the most popular) while actually making healthy dairy products even healthier by adding more flavor with the ability for processors to reduce calories and sugar. In short, with CompelAroma we can help children make a healthy choice of beverage,? Moody said ?enjoy the experience, remember the brand and to purchase it again and again.?

Additionally, Portola is also testing CompelAroma enhanced single serve coffee creamers that allow the consumer to sample the aroma without opening the package.

?Our ScentSational Technologies products are going to be very successful.  They are unobtrusive in the performance of the plastic, where you need them to be unobtrusive and they have an impact where you want the impact.  They enhance flavor for the life of the packaged product, mask undesirable flavors; and with water, create an entirely new beverage.  CompelAroma is an exceptionally exciting development in packaging and may very well significantly change the way beverage brands are marketed,? Moody said.

For more information or to inquire about sample products, contact:

Steven M. Landau, Chairman and CTO, ScentSational Technologies,  425 Old York Road, Jenkintown, PA 19046, 215.886.7777, [email protected]

Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, 610.527.5889, [email protected]

www.ScentSationalTechnologies.com

Roger Moody, Vice President of New Product Development, Portla Packaging, 890 Faulstich Court, San Jose, CA  95112, 800.227.627  [email protected]

www.portpack.com

Contact:

Harry Walsh

The Walsh Agency

Box 761

Marshalls Creek, Pa 18335

570 223 9867

[email protected]

 Now frozen and shelf stable microwavable entrée?s have the ability to broadcast aroma the way that popcorn does. 

ScentSational Technologies (Jenkintown, PA) has introduced an innovative new technology for microwavable packaging that significantly enhances the consumers cooking and eating experience.  The technology involves incorporating FDA approved food grade flavors within the polymetric structure of thermoformed packaging at the time of manufacturing.    These approved GRAS flavor additives are added during the extrusion process. ScentSational has teamed up with one of the world?s leading flavor houses to manufacture heat stable flavor additives that are specially engineered to withstand the high heat histories which the bowls are subject to during extrusion, thermoforming and while cooking in the microwave.

The new technology is compatible with PP and PE monolayer trays, coextruded with dual ovenable APET and CPET trays and multilayer trays made for shelf stability.

ScentSational, which began commercialization less than one year ago after six years of R&D, is actively engaged with many of the world?s leading food companies which are looking to utilize ScentSational?s CompelAroma? Encapsulated Aroma Release? technology to enhance their core brands.

This technology provides significant benefit within the frozen food category where traditionally little aroma is produced during microwaving.  Since microwaving cooks foods so rapidly, the aromas generated during traditional slow cooking methods are not achieved.  Trays and bowls made with ScentSational?s CompelAroma? technology– contain flavor additives that aggressively release aroma when microwaved.  The result is a substantially increased aroma during cooking, when opening the microwave and especially while consumers are enjoying the product from a RTS package.

In consumer studies conducted at the Food Science Sensory Laboratory at Penn State University, results revealed that consumers preferred food prepared in bowls utilizing ScentSational?s technology over foods without it. The study also revealed that ScentSational enhanced foods smelled better and had more flavor. Significantly, over 80% of the participants said they would be willing to pay more for it.

ScentSational is also working with U.S. Army Soldier Center in Natick, Massachusetts, in support of their Olfaction Ration Packaging initiatives.  The goal is to help make military rations a/k/a Meals Ready to Eat (MRE?s) taste better.  The idea is that if GI?s open a package using ScentSational technology, they will smell the fresh aroma (which is available in practically any aroma /flavor) and have a better initial impression of the product. This is especially important for products that are packaged in plastic, as plastic can negatively impact the aroma and taste of packaged foods- especially those which have gone through a retort process and have a long shelf life.

There is also a strong relationship between aroma and the overall brand experience. ScentSational can develop a ?signature aroma? for products which consumers learn to associate with the brand.  The signature aroma ultimately leads to increased consumer acceptance and establishes long lasting brand loyalty.

ScentSational is working with many of the countries leading thermoformers to offer scalable manufacturing.  To better understand the scope of this technology, consider that ScentSational has developed flavors like tomato herb, roasted garlic, sautéed garlic and onions, fresh cut basil with tomato, herb garlic, mac & cheese, maple brown sugar, strawberry jam, butter roasted chicken, chicken soup, teriyaki, soy ginger and many others. ScentSational?s CompelAroma? technology gives processors the ability to potentially add less sodium and fat while still maintaining a great taste and aroma.

One of the reasons why CompelAroma? technology is so effective is ScentSational?s process of encapsulating fresh flavors into the plastic matrix.  This process ultimately results in each flavor molecule being individually wrapped in a protective plastic casing.  The casing keeps the flavors fresh and stable and they are less prone to oxidation and degradation ? resulting in much more stable flavors.  Especially since these flavors are not negatively impacted by the other ingredients in the package.

However, during shelf life the Plastic Encapsulated Flavors volatilize.  As packaged foods lose their fresh top note flavors, ScentSational Encapsulated Aroma Release? technology continues to add a fresh flavor profile to the package contents.

Of course consumers don?t know that all of this is going on in the background, all they know is their microwave meal sure smells? and tastes great!

ScentSational is the leader in developing, patenting and licensing olfaction packaging technologies for the food & beverage and consumer products industries.  ScentSational utilizes its proprietary Encapsulated Aroma Release? technology to incorporate aromas directly into most forms of plastic (PP, PE, and others) packaging at the time of manufacturing (injection molding, blow molding, extrusion, and others).

For more information contact Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected]

Steven M. Landau, Chairman and CTO, 425 Old York Road, Jenkintown, PA 19046, (215)886-7777, [email protected]

www.ScentSationalTechnologies.com

 

Contact:   

Harry Walsh

The Walsh Agency

Box 761

Marshalls Creek, Pa 18335

570 223 9867

[email protected]

New Technology Brings New Aroma Dimension to Thermoformed Packages

 After experiencing an intense, evocative aroma, most brand-marketing executives have probably at least once thought, ?if only I could package that aroma.?

Now, Fabri-Kal, Kalamazoo, Michigan, a leading thermoformer of polypropylene cups, tubs and bowls, is offering the answer to the ?if only? with a solution sure to revolutionize brand marketing.

Fabri-Kal, is one of the first companies to offer CompelAroma, a patented, breakthrough approach to brand marketing from ScentSational Technologies, Jenkintown, Pennsylvania{www.scentsationaltechnologies.com}.  Fabri-Kal?s new CompelAroma polypropylene cups, tubs and bowls give brand marketing executives an extraordinarily effective way to increase market share and build and strengthen brand loyalty.

The ScentSational technology that supports CompelAroma allows Fabri-Kal to encapsulate flavors within the structure of plastic packaging; flavors that release desirable aromas.  These FDA approved, food grade flavors are added directly into packaging materials at the time of manufacturing. During the process, the plastic encapsulated flavors and associated aromas become integral parts of the package itself. The aromas may be released at an appropriate stage in the development of the brand building strategy. CompelAroma?s plastic encapsulated flavors can also be slowly and uniformly released into the packaged product during its packaged life.

The gradual release of CompelAromas into the package contents enhances desirable flavors as well as protects contents from processing induced dilution and flavor loss that may occur over extended time on the shelf.  Other CompelAroma benefits include the ability to reduce flavor scalping and inhibit release of undesirable flavors and odors from the package to the product.

CompelAromas may be controlled to release when a package is opened, or during food preparation. During microwaving, for example, Fabri-Kal?s CompelAroma enhanced microwaveable containers andtrays, have proven to broadcast dramatically increased levels of desirable aromas, returning the sensual pleasure of cooking to ready-to-serve products and delivering a product performance that compels brand loyalty.

While adding to a user?s pleasure, ScentSational?s CompelAroma technology does not add calories, cholesterol or fats.

Carrie Bertch, Fabri-Kal Marketing Manager said, ?As more ready-to-serve products are introduced in Fabri-Kal containers, there is a great opportunity for brand managers to positively enhance the consumer?s eating experience by increasing desirable aroma.?

 

Being First to Market is Typical of Fabri-Kal

 It is not surprising that Fabri-Kal is one of the first companies to market with products that enable CompelAroma brand building.

Fabri-Kal, a custom solution provider of polypropylene products with more than five decades of experience and 900 employees in locations throughout the US, is one of the world?s leading thermoforming companies.  Fabri-Kal is known for its creativity, ability to work closely with companies with custom requirements and for its carefully cultivated ability to work successfully with both short and high volume runs.

Carrie Bertch said, ?This flexibility is one of our key strengths. We are experts at helping our customers introduce a new product in a local, low risk, short run market and then make the transitions as the product matures into a regional, and finally national high volume product.  We minimize the risk at the front end and reduce production costs as the product grows into a mature, high volume item.?

Bertch says Fabri-Kal quickly grasped the possibilities of ScentSational Technologies? CompelAroma and realized that in hands of a creative brand marketing executive a product employing the ScentSational technology would give Fabri-Kal?s customers an overwhelming market advantage.

 

Fabri-Kal?s Polypropylene Products and CompelAroma a Natural Fit

 ?Our first thoughts for CompelAroma were that it would be a perfect fit for oatmeal and ?add water mix and enjoy? packaging where success was largely dependent on aroma and flavors.  It was in these areas that we engineered some prototypes,? Bertch said.  ?We discovered that CompelAroma offered ideal performance with thermoformed polypropylene, our specialty.?

PP offers an excellent moisture barrier. PP products are soft to the touch (customers love the way they feel, Bertch says) and microwaveable. Additionally, PP products offer a great printing surface.

?In short, our thermoformed PP products are a natural fit with CompelAroma,? Bertch said.  ?It is quite an experience the first time you have an empty, never filled package communicate the rich aromas of hot maple syrup flavored oatmeal.?

Finally, Carrie Bertch said a very important contributor to the success of Fabri-Kal?s thermoformed PP products is their appeal to the senses.  ?Our polypropylene products are visually and tactilely pleasing and now we offer an exciting and memorable appeal to the sense of smell, perhaps the most evocatively powerful of all the senses.  It is a milestone in the evolution of brand marketing techniques whose arrival is overdue.?

For more information or to inquire about sample products, contact:

Steven M. Landau, Chairman and CTO, ScentSational Technologies,  425 Old York Road, Jenkintown, PA 19046, 215.886.7777, [email protected]

Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, 610.527.5889, [email protected]

www.ScentSationalTechnologies.com

CONTACT:   

Delphine Carroll 

NutriSystem

215-706-5351

Sheri Keiles

NutriSystem

215-820-5300

 

Aquaescents Introduces ?Scent Science? to Weight Loss Industry

Horsham, PA ? (June 23, 2004) ? NutriSystem (www.nutrisystem.com) introduces the first product that aromatically ?flavors? water.  Aquaescents Water Bottles and Fruit Caps ?flavor? water through a groundbreaking Encapsulated Aroma Release® technology that enables this unique product to help dieters lose weight.

Aquaescents features a new, patented packaging technology called CompelAroma®. Developed by ScentSational Technologies, a leader in Olfaction Packaging technology, CompelAroma transforms water utilizing the Aquaescents system into a delicious tasting, healthy beverage. Using FDA-approved natural aromas, added into the Aquaescents plastic fruit caps, dieters enjoy a strong fragrance and subtle flavoring that are infused into the water they drink. Because the senses of smell and taste are so closely linked, this dual effect can help dieters feel satisfied and hydrated simultaneously, effectively eliminating hunger sensations.

?Research shows that the sense of smell can dictate several behaviors, including satisfying one?s appetite,? said Dr. Jay Satz, NutriSystem?s vice president of program and product development. ?If people smell a concentrated food scent, the nose tells the brain that the body has actually consumed the food that it has smelled.?

To sustain proper hydration experts recommend that dieters drink one ounce of water for every two pounds of body weight ? daily. So if you weigh 200 pounds, you should drink 100 ounces of water each day.

 

–more–

Aquaescents, p. 2

To help dieters meet this ambitious ?water quota,? NutriSystem offers the Aquaescents bottle in a 26-ounce size.  To make consumption of that much water a more ?aromatizing? prospect, Aquaescentsfeatures fruit caps with three delicious flavors: lemon, peach and berry, which last up to 30 days per cap. Since the flavor caps are interchangeable, a dieter could drink three different flavors of water a day using one Aquaescents system, making hydration goals more attainable and the ritual more fun and palatable.

?This new Aquaescents system gives dieters the pleasurable sensation of drinking refreshing flavored water, which adds an extra kick to their hydration routine,? adds Dr. Satz. ?But unlike most flavored waters, there are no added calories, sweeteners or preservatives, making this really ?win-win? water for dieters.?

The Aquaescents system is available July 7, 2004 exclusively online at www.nutrisystem.com at a cost of $14.95 covering one water bottle, three fruit caps and one plain cap. The caps and water bottles are dishwasher safe and should be washed thoroughly before use.

This new hydration system is just the latest dieting innovation promoted by NutriSystem.  In January, NutriSystem launched its new weight loss program, NutriSystem Nourish, a one-of-a-kind approach integrating the latest scientific evidence. Based on balancing carbohydrate intake, Nourish is designed to jumpstart the metabolism. You eat 5 meals a day including dessert. Nourish is about eating the right foods not about depravation and starvation. NutriSystem Nourish is a delicious prepared food weight loss program that is conveniently delivered directly to your home.

Founded in 1972, NutriSystem (AMEX:NSI) is a leading provider of weight management products and services. The company offers a weight loss program based on portion-controlled, prepared meals. The program has no membership fees and provides free on-line and telephone counseling.

CompelAroma® and Encapsulated Aroma Release® are registered trademarks of ScentSational Technologies, LLC., all rights reserved.

 

Contact:   

Harry Walsh

The Walsh Agency

Box 761

Marshalls Creek, Pa 18335

570 223 9867

[email protected]

ScentSational Technologies Joins Pliant Effort to Enhance Food Products for Soldiers

 Jenkintown, Pennsylvania: ScentSational Technologies, LLC has been named by Pliant Corporation as the sole provider of Olfaction Packaging technologies to assist in developing food packages for the U.S. military that will enhance the aroma and taste of field rations in order to increase their acceptance and consumption by soldiers.

Pliant has recently been awarded several significant R&D contracts from the US government to conduct leading edge research on food packaging, including film packaging solutions that preserve food taste.

In addition to its ongoing efforts of bringing it?s patented and proprietary encapsulated aroma release technology to commercial customers, ScentSational will bring CompelAroma to the Pliant researchprograms. CompelAroma is ScentSational?s flagship technology utilizing FDA approved food grade flavors encapsulated within the structure of plastic packaging at the time of manufacture, resulting inpackaging that releases desirable aromas and flavors.

CompelAroma?s encapsulated flavors slowly and uniformly release into the packaged product during its shelflife and thus improves the aroma and taste of the package contents.  Therefore, this technology can help  to extend the shelf life of many products that expire due to taste concerns.

CompelAromas may also release when a package is opened, during food preparation and during consumption. During microwaving, for example, CompelAroma enhanced microwaveable containers and trays, have proven to broadcast dramatically increased levels of desirable aromas, returning the sensual pleasure of cooking to fast food preparation.  CompelAromas have regularly proven the ability to enhance eating experiences under a wide range of preparation and food consumption conditions and environments.

Of particular importance to the Pliant project are CompelAroma?s ability to protect contents from processing induced degradation and flavor loss that may occur during processing and during its time on the shelf. Pliant is also interested in CompelAroma?s ability to help to reduce flavor scalping and inhibit the release of undesirable flavors and odors that may pass from the package materials to the product.

Barry Edelstein, ScentSational Technologies President and CEO, said ?While food & beverages can be packaged to be safe and edible for a long period of time, the packaged product sometimes loses itsaroma and taste appeal.  Our experience indicates that CompelAroma can counteract these effects delivering food and beverages that taste as good at the end of their shelf life as they do at the beginning.  For military applications, we believe our technology can make a major contribution to improving the nutritional intake and quality of life of our soldiers in the field.?

ScentSational is the leader in developing, patenting and licensing Olfaction Packaging technologies for the food & beverage and consumer products industries.  ScentSational utilizes its proprietary Encapsulated Aroma Release? technology to incorporate aromas directly into most forms of plastic packaging at the time of manufacturing (injection molding, blow molding, extrusion, and others).

For more information contact Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, b[email protected] .

Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215)886-7777, sml@scentt.com .

www.ScentSationalTechnologies.com

Pliant Corporation is a leading producer of value-added films and flexible packaging products for food, beverage, personal care, medical, material handling and bulk shipping. The Company operates 24 manufacturing facilities around the world and employs approximately 3,100 people.

For more information, please contact Greg Gard, Pliant’s Senior Vice President of Innovation & Technology, at (715) 720-3139 or visit http://www.pliantcorp.com .

CompelAroma® Enables Consumers to Experience a Product?s Aroma in a Tamper Evident Package

 Jenkintown, Pennsylvania: ScentSational Technologies announces CompelAroma TE, a new, patent pending technology that will allow consumers to experience the aroma of the package contents without compromising any tamper evident systems in place.

In many instances, the first consumer connection to a brand takes place in-store when a consumer lifts the lid on a product to sample its aroma. If the aroma is pleasing  they will usually purchase that product.   The tamper evidence systems that proliferate today?s packaging provide security, but also deny the consumer the key experience of smelling the product.  Furthermore, the brand owner is denied the use of aroma sampling, the first and most important ?Magic Moment? that can connect with the consumer and result in sales.

CompelAroma TE satisfies a brand owner?s desire to keep its products safe while at the same time allows consumers to experience the aroma of the product, thus compelling them to make a purchase.

According to Steven Landau, ScentSational Technologies CTO, ?the new technology involves specially engineered aromatic additives that match the aroma profile of the package contents and then utilizes one of several proprietary methods of enabling the release of the aroma from the package.  With CompelAroma TE, a consumer in a store can experience the aroma of a package?s contents, without compromising the integrity of the tamper evidence or the product itself.?

Also, CompelAroma TE provides brands that are moving to tamper evident packaging the ability to reduce or eliminate reduction in sales that might result when consumers can no longer experience the aroma of their product in-store.

CompelAroma TE is a valuable tool for packagers, especially those making packaging for cosmetics, personal care items such as soap, shampoo, conditioners, skin creams and other products such as cleaning chemicals, air spray and others where the aroma of the product is an integral component of the decision making and purchasing process.

?Allowing consumers to sample without the potential of destroying a product will reduce expensive product loss due to compromised tamper evidence.  Since aroma is such an integral part of the purchase and decision-making process, this technology should be well received by brand managers and retailers alike,? Landau said.

ScentSational Technologies is currently working with a majority of the world?s top 25 food and beverage companies as well as a number of leading consumer products companies to help them build their brands by deploying the power of aroma in their packaging.

In addition to enabling aroma in a tamper evident environment, traditional applications of CompelAroma, ScentSational?s flagship technology, include employing it as a package design tool to enhance the aroma and taste of foods and beverages, developing and delivering Signature Aromas so brands, can build a more memorable relationship with the consumer and drive repurchase and brand loyalty.

For more information contact Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected],   or

Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected]

CROWN HOLDINGS PARTNERS WITH SCENTSATIONAL TECHNOLOGIES
TO INCORPORATE AROMAS INTO PACKAGING

Philadelphia, PA ? April 22, 2005. Crown Holdings, Inc. (NYSE: CCK) (Crown) announces a strategic partnership with ScentSational Technologies to manufacture product packaging employing ScentSational?s patented and proprietary CompelAroma® technologies.

ScentSational?s CompelAroma Encapsulated Aroma Release technology adds specially engineered, FDA approved, food grade flavors within the structure of plastic packaging components at the time of manufacturing. The technology enhances the aroma and taste of foods and beverages, developing and delivering signature aromas to build a more memorable relationship between the consumer and the brand. CompelAromas may be released at point of purchase, package opening, product preparation or consumption.

“Crown is pleased to help deliver this exciting technology to the marketplace,” says Daniel Abramowicz, Executive Vice President, Technology and Regulatory Affairs of Crown Holdings, Inc., and President of CROWN Packaging Technology. “Delivering Brand-Building Packaging? to our customers is at the heart of everything we do at Crown. Incorporating aromas into packaging is part of this initiative, helping consumer products companies differentiate their products, strengthen brand loyalty and increase turnover at point-of-sale.”

“We are delighted to be working with Crown,” says Barry Edelstein, President and CEO of ScentSational Technologies. “With over one hundred years of experience, Crown ? the company that invented the bottle cap ? delivers the advanced packaging and materials engineering that allow brand owners to quickly integrate CompelAroma into their product packaging. We are also very excited about exploring new possibilities of deploying CompelAroma into new packaging formats.”

Based on significant client demand for CompelAroma, the companies will focus their efforts on a variety of solutions for food beverage and other consumer products including metal vacuum closures, plastic closures with liners and gaskets, beverage closures, crowns, metal cans and lids.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA.

For more information, contact: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: [email protected].

For investors: Timothy J. Donahue, Senior Vice President ? Finance; Tel: (215) 698-5088.

About ScentSational Technologies
ScentSational Technologies is the world?s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies.

For more information, contact: Steven Landau, CTO; Tel: (215) 886-7777; Email: [email protected] or Barry M. Edelstein, President and CEO; Tel: (215) 886-7777; Email: [email protected]

Contact:    

Harry Walsh

The Walsh Agency

Box 761

Marshalls Creek, Pa 18335

570 223 9867

[email protected]

 ScentSational Technologies, LLC Announces Partnership with the NASA Food Technology Commercial Space Center

 Jenkintown, Pennsylvania: ScentSational Technologies, LLC announces its acceptance as a Commercial Partner of the NASA Food Technology Commercial Space Center (FTCSC) program.  At the request of NASA FTCSC, ScentSational has agreed to explore ways to apply CompelAroma®, ScentSational?s patented Encapsulated Aroma Release® technologies to NASA food and packaging material suppliers to enhance space food products? flavor, aroma, and taste.

CompelAroma technology encapsulates specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. The result is a more aromatic and better tasting foods and beverages.  CompelAroma offers an enhanced consumer experience of the contents without additives; including fats, sugars, calories or carbohydrates.  CompelAroma?s may be released at package opening, product preparation, and consumption. Since aroma is a key factor in the enjoyment of foods and beverages, and since food designed for ease of eating in space sometimes requires compromises it taste, it is anticipated that CompelAroma will benefit the astronaut?s experience.

Barry Edelstein, ScentSational Technologies, CEO said, ?We are delighted to participate in the NASA FTCSC program.  CompelAroma?s ability to enhance enjoyment of nutritional foods and beverages without compromising additives could be a valuable tool to improve quality of life in space.?

Traditional commercial applications of CompelAroma include employing it as a package design tool to enhance the aroma and taste of foods and beverages,  developing and delivering signature aromas to build a more memorable relationship between the consumer and the brand and to help drive brand loyalty and repurchase.

NASA FTCSC Director Anthony Pometto said, ?Exploring ways to enhance the pleasure of consuming carefully selected, nutritional foods and beverages without compromising their healthful ingredients is an important part of our efforts. ScentSational Technologies may hold the key to making many nutritional meals more pleasurable, thus encouraging good nutrition and enhancing the quality of life in space.?

Founded in 1997, ScentSational Technologies leads the industry in developing, patenting and licensing Olfaction Packaging technology for food, beverage, pharmaceutical and consumer products companies. ScentSational began commercialization in late 2003 after five years of R&D and intellectual property protection initiatives.

For more information contact Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected],   or

Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected].

Links:

http://www.scentsationaltechnologies.com/

http://www.ag.iastate.edu/centers/ftcsc/pages/commer.htm

Contact:       

Harry Walsh

The Walsh Agency

Box 761

Marshalls Creek, Pa 18335

570 223 9867

[email protected]

 Arizona Beverage Co. Enters into Development Agreement with ScentSational Technologies

 Jenkintown, Pennsylvania: ScentSational Technologies CEO, Barry M. Edelstein announced that the company has signed a development agreement with Arizona Beverage Company.  Per the agreement, ScentSational will work with Crown Holdings, Inc. (NYSE: CCK) (Crown) one of the world?s leading packaging companies, and Allen Flavors, a family owned, full service flavor company that has been a leading force in the flavor and beverage markets for over a decade, to develop aroma and flavor enhanced packaging components for Arizona products.

ScentSational Technologies is the world?s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies. CompelAroma®, ScentSational?s Encapsulated Aroma Release® technologies, involve adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. The result is packaging that enhances the aroma profile of a product that improves the taste experience and builds a better connection between the consumer and the brand.

With roots in the beer business going back to 1971, John Ferolito and Don Vultaggio introduced the AriZona Beverage Brand in 1992. The brand has grown steadily and today is the leading seller in the ready-to-drink tea category surpassing such international brands as Lipton (Unilever) and Nestle.  AriZona is the only major independent beverage company left in the industry.

John Balboni, President of Arizona Beverage Co., said,  ?We have a great appreciation for the significant role aroma plays in the consumer?s taste experience and enjoyment of beverages and are excited to be working with ScentSational.?

ScentSational developed its trademarked CompelAroma, as a tool for brand owners to use to give consumers an enhanced aroma and taste experience.  This is accomplished by encapsulating flavors into most forms of food and beverage packaging.  Having teamed up with leading packaging companies like Crown, ScentSational is delivering enhanced aroma and taste experience to consumers of the world?s leading alcoholic beverage and soft drink companies.  An important application of CompelAroma adds flavors to beverage closures and /or liners enhancing the consumer experience of the beverage by improving aroma and flavor.

Steven Landau, ScentSational Technologies CTO said, ?We are delighted to be working with Arizona, their closure supplier Crown, and their exclusive flavor supplier Allen Flavors.  Our efforts will contribute to Arizona?s tradition of leading the industry in innovative packaging. CompelAroma is a major advance in brand packaging. It allows release of top note aromas that significantly improve the consumer experience of freshness and flavor. These aromas become sensory based signatures triggering brand identity and compelling long lasting brand loyalty.?

As for Crown?s support of ScentSational?s technology, Landau said ?With over one  hundred  years of experience, Crown – the company that invented the  bottle cap –  delivers the advanced packaging and materials engineering that allows us to successfully deploy CompelAroma into Arizona?s beverage  caps.?

ScentSational is working with a majority of the world?s top 25 food and beverage companies, as well as a number of leading consumer products companies to help them build their brands by deploying the power of aroma in their packaging.

Barry Edelstein said: ?ScentSational?s CompelAroma allows our clients? many health conscious, calorie counting consumers a way to savor the flavors and aromas of full bodied beverages while enjoying the uncompromised wellness benefits of light and low carb products.?

Traditional uses of CompelAroma include employing it as a package design tool to enhance the aroma and taste of foods and beverages, as a tool to extend a products shelf life, to deliver specifically developed Signature Aromas that build a more memorable relationship between the consumer and the brand helping to drive brand loyalty and repurchase. ScentSational recently announced new, patent pending technology that allows consumers to experience the aroma of the package contents without compromising any tamper evident systems in place.

Crown Holdings is one of the world?s premier manufacturers of packaging materials.  Built on a tradition of innovation, quality and cost control, Crown ranks among the 200 largest companies headquartered in the United States.  They have operations in 47  countries and 180  plants worldwide.

For more information contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected] or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected]

Jenkintown, Pennsylvania: ScentSational Technologies announces agreement with The Aroma Company of the United Kingdom to help support the increased demand for ScentSational’s technology throughout Europe.

ScentSational Technologies www.scentt.com  is the world’s leader in Olfaction Packaging technologies for food, beverage, pharmaceutical and consumer products companies.  CompelAroma®, ScentSational’s Encapsulated Aroma Release™ technology, involves adding specially engineered FDA compliant food grade flavors within the structure of plastic packaging components at the time of manufacturing. ScentSational aromas may be released at point of purchase, package opening, product preparation, and consumption.

The Aroma Company www.aromaco.co.uk, , is Europe’s leading provider of communication solutions for brands with an aroma, using a range of award-winning solutions at point of purchase, in print, and in the air.

ScentSational Technologies President and CEO Barry Edelstein said, “We are delighted to work with The Aroma Company.  Throughout Europe, The Aroma Company is well known experts on aroma enhanced packaging and aroma marketing. ScentSational Technologies will benefit greatly from their experience and expertise in Europe’s markets and their contacts with major companies that could benefit from ScentSational technology.”

Simon Harrop said: “We believe the potential for ScentSational technology is huge as brands seek to find a real point of distinction. For too long, brands have relied on bombarding consumers with visual and verbal messages to gain attention. As consumer choice continues to grow and traditional media becomes more and more fragmented, only those brands which engage consumers at an emotional and sensory level will survive and grow.  ScentSational’s CompelAroma achieves this for brands at the all important first product experience.”

ScentSational’s flagship CompelAroma™ technology can be used to enhance the aroma and taste of foods and beverages, extend product shelf life and deliver signature aromas to build a more memorable relationship between the consumer and the brand and to help drive brand loyalty and share shift.

For more information contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected] . or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected].

For The Aroma Company, contact Simon Harrop  The Aroma Company Ltd, Hilliard House, Lester Way, Wallingford, Oxfordshire X10 9TA  United Kingdom, 00 44 (0) 1491 835510,[email protected] .

Light but with full bodied Taste and Aroma

Jenkintown, Pennsylvania: After success in developing food and beverage packaging applications, ScentSational Technologies CEO, Barry Edelstein announced that the company is now targeting the Alcohol Beverage industry with CompelAroma™, its flagship technology. CompelAroma is now specially reengineered and reformulated for use with alcoholic beverages.  ScentSational is actively working with several of the country’s leading packaging companies like Crown Holdings (NYSE: CCK) and Firmenich, a leading flavor supplier, as well as several global alcohol brand owners.  ScentSational has successfully completed trials proving significant benefit to beer and flavored malt beverages.

ScentSational Technologies is the world’s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies.  CompelAroma, ScentSational’s Encapsulated Aroma Release® technology, involves adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. An especially innovative aspect of this new initiative is use of the liners of metal crown closures as a very cost effective vehicle for adding aroma, flavor and fresh taste. The flavor additives release top note aromas that significantly improve the consumer experience. These aromas become sensory based signatures establishing and reinforcing brand identity and compelling long lasting brand loyalty.

Steven Landau, ScentSational Technologies CTO, said, “CompelAroma performs exceptionally well with beer, flavored malt beverages and a wide variety of flavored distilled beverages such as rum, vodka and gin.  Our low cost technology allows us to deliver brand distinguishing and enhancing aromas and flavors to an alcoholic beverage without adding any direct ingredients.  It is especially beneficial for single serve beverages that are often consumed directly from the bottle.  This is because approximately 90% of a persons taste is a result of their sense of smell, and with CompelAroma, the headspace of the bottle is filled with very aromatic top note aromas which provide for a greatly improved consumer experience.”

CompelAroma for Beer is especially significant for light and low carb brands, enabling them to offer a more full-bodied beer aroma and taste experience without modifications to existing formulations. CompelAroma also enables beer companies to add the flavor and aromatics of a fresh squeezed lime without that very distinct flavor experience being lost in the other beer ingredients.  CompelAroma can also add the aroma and taste of citrus and fruit flavors to beer in a very stable environment.

“There is an emphasis in the market on adding improved flavor to FMB’s (Flavored Malt Beverages) and CompelAroma offers a lot of versatility in this area. CompelAroma allows brand owners to significantly enhance and compliment the aroma and taste of their products at a very low cost.  The technology has proven to be very effective at masking the alcohol aroma and taste which turns some consumers off – sometimes for life.  It has also proven successful at adding great top note aromas and flavor to these beverages without adding calories and carbs,” Landau said.

Both connoisseurs and casual consumers associate certain aromas with quality wine.  Because of the important role of aroma in consumers’ selection of wine, CompelAroma is getting attention from leading vineyards. CompelAroma enables wine brands to deliver enhanced aroma and taste to their products from the cork, the very thing consumers often smell in evaluating wine.

“ScentSational’s CompelAroma allows our clients’ many health conscious, calorie counting consumers a way to savor the flavors and aromas of full bodied beverages while enjoying the uncompromised wellness benefits of light and low carb products. Additionally, the use of CompelAroma in liners of metal closures delivers a tremendous amount of value at a nominal cost to our clients.  Our alcohol beverage clients are also interested in our ability to deliver a memorable, brand distinguishing aroma without altering the integrity of the contents or requiring intrusive production adjustments or reformulations”  says Barry Edelstein.

ScentSational has emerged as the experts in Olfaction Packaging and is working with a majority of the world’s top 25 food and beverage companies and have now entered into development agreements with many of the leading beer, spirits, flavored malt beverage and wine companies. Many of these companies sought out ScentSational’s expertise to help them build their brands by deploying the power of aroma in their packaging.

Traditional uses of CompelAroma include employing it as a package design tool to enhance the aroma and taste of foods and beverages, developing and delivering Signature Aromas to build a more memorable relationship between the consumer and the brand which help drive brand loyalty and repurchase.

ScentSational Technologies’ CompelAroma can be successfully employed in nearly any package with a plastic component or closure.

For more information contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected] or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected].

About Crown Holdings, Inc.

Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world.  World headquarters are located in Philadelphia, PA.

For more information, contact: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: [email protected].

For investors: Timothy J. Donahue, Senior Vice President – Finance; Tel: (215) 698-5088

 Süd-Chemie Adds ScentSational Technology to Canisters and launches Aroma-Can®

 

Belen, NM:  Süd-Chemie Performance Packaging, a member of the Sud-Chemie Group, announced that it has entered into an agreement with ScentSational Technologies, LLC of Jenkintown, Pennsylvania to license its patented and patent pending Encapsulated Aroma Release® technology trademarked CompelAroma®,  for use in Aroma-Can®, its new scented canister that releases flavor based aromas such as orange or lemon.  Aroma-Can is already experiencing commercial success in the market with Süd-Chemie clients.

 

Süd-Chemie Performance Packaging is the leading supplier of desiccant canisters in the pharmaceutical and nutraceutical industries.  The first target markets for Aroma-Can are packaged products that emit unpleasant odors, such as fish oil tablets, herbal supplements, chemicals, pharmaceuticals and foods. The technology may also be used to enhance the consumer experience of odorless products by using the power of aroma to make a brand more memorable to consumers and perform better in the market.

 

Aroma-Can canisters are based on Süd-Chemie?s quality desiccant canisters, which have become the gold standard of pharmaceutical desiccants.  Aroma-Can can also include standard desiccant fills, providing both moisture protection and a pleasant aroma.  Aroma-Can canisters can be automatically inserted into bottles at high rates of speed using widely available canister insertion equipment.

 

In addition to the desiccant canisters, Süd-Chemie will soon be offering CompelAroma® in stoppers, tubes, packets, bags and other scented packaging configurations.

 

?ScentSational Technologies and Süd-Chemie have partnered to significantly advance our commitment to delivering active packaging solutions that both protect and add value to our customers? products,? said Klaus Langer, Süd-Chemie Global Business Unit Manager.

 

CompelAroma, ScentSational?s Encapsulated Aroma Release  technologies, involve adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. The result is packaging and packaging components, such as closures and desiccant containers, that enhance the aroma profile of a product, improve the taste experience and build a better connection between the consumer and the brand.  ScentSational also develops brand identifying Signature Aromas that help build strong loyalty features that bond with consumers and which can often be trademarked to provide added value when product patents expire.

 

Barry M. Edelstein, ScentSational Technologies? President and CEO said, ?We are excited to be working with Süd-Chemie to further CompelAroma?s reach into the pharmaceutical and nutraceutical industries.  They are a leader supplier in these industries and have the expertise to supply a broad range of products utilizing our technology.?

 

ScentSational is working with a majority of the world?s leading food and beverage companies, as well as a number of leading pharma and consumer products companies, including those focusing on wellness products, to help them build their brands by utilizing the power of aroma in their packaging.

 

Traditional uses of CompelAroma include employing it as a package design tool to enhance the aroma and taste of foods and beverages, as a tool to extend a products shelf life, to deliver specifically developed Signature Aromas that build a more memorable relationship between the consumer and the brand helping to drive brand loyalty and repurchase.

 

Süd-Chemie Performance Packaging is a global manufacturer of active, smart and protective packaging solutions, including desiccants, packaged absorbents, absorbent polymers, humidity indicators and other customized solutions.  The company has manufacturing facilities in the United States, Europe, Asia and Australia, as well as a worldwide network of sales offices and distributors.  Süd-Chemie Performance Packaging provides packaging solutions to pharmaceutical, diagnostic, nutraceutical, electronic, food, agriculture, chemical, automotive and many other industries.  The company is ISO 9001:2000 certified and is a member of Süd-Chemie Group, a global organization with more than 60 manufacturing and marketing companies worldwide.

 

For more information regarding Süd-Chemie products, contact:  Mark Florez, Marketing Manager, 101 Christine Dr., Belen, NM 87002; (505) 825-6691; Toll Free:  800-989-3374;  E-mail:  [email protected];  Web site: www.s-cpp.com.

 

ScentSational Technologies is the world?s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies.  CompelAroma, ScentSational?s Encapsulated Aroma Release technologies, involve adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. The result is packaging that enhances the aroma profile of a product, improves the taste experience and builds a better connection between the consumer and the brand.  The company works with the worlds leading flavor suppliers, fragrance suppliers, packaging manufacturers and converters.  The company is currently working with a majority of the top 25 food and beverage companies and many leading pharmaceutical and consumer products companies.

 

For more information regarding ScentSational Technologies, contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected] or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, [email protected].