Dietary supplement brands elevated with Aroma-Taste Technology

People prefer using products that smell great. That includes dietary supplements. As reported in this NutraIngredients-USA article by Deputy Editor Hank Schultz, scents can make the initial experience of taking a dietary supplement something consumers remember with pleasure, not a trial they were willing to endure because they believe in the product’s promised health benefits. The article also ran in NutraIngredients-EU.

A novel coating technology allows for “scent sampling” without opening the package.

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An innovative new coating technology provides scent sampling for a multitude of products in beauty as well as other industries. ScentSational Technologies recently launched EncapScent, a patent pending scent delivery technology with custom formulated MicroEncapsulated Coatings (MECs) that can be applied to any type of package. The MECs can be directly applied to packaging after filling or assembly, directly on the manufacturing line.

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Drinking In The Features

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Sports drinks… vitamin-enhanced water… vanilla-flavored cola. Beverage companies strive for innovation and new products. This must be reflected in the packaging. Beverage manufacturers are working to differentiate their products on the shelf.

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Aroma-Filled Closures

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Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is a very strong relationship between smell and taste. In fact, what most people perceive as “taste” actually results from…

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A whiff of what’s inside

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The snack and beverage aisles of your grocery store may soon be giving your nose a workout.
A Philadelphia company has come up with a way to flavor plastic packaging — a technology being tested in everything from breakfast cereal to military rations and that, some say, could put a lid on such shopping habits as unscrewing a shampoo bottle to get a whiff…

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Smell of success

Olfactory packaging seems like an important next step, cementing brand identity and demonstrating product quality. But things are not necessarily so rosy. Nikki Preston questions how the technology works and how seriously it will be adopted…

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Flexible Packaging

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Flexible Packaging’ the indispensable tool for converters and printers of flexible packaging

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