Senses Cue Brand Recognition

Orgasmic Chocolates, the brain (or perhaps love) child of two budding UK entrepreneurs, is a new luxury chocolate infused with “wildcrafted” Chinese herbs, which its owners hope will be the next big thing in chocolate indulgence. Leaving to one side what must surely be the rashest brand promise ever made, Orgasmic Chocolates — which claims…

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Scents Sell

I was delighted to try the new Cinnabon cookies from Poore Bros. The packaging is good, and the varieties and flavors are right on. Sadly, the Cinnabon experience isn’t translated. If you’ve ever been so much as near a Cinnabon, you know what I’m talking about. The aroma of cinnamon wraps itself around you like…

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BISCUIT WORLD

Aroma – Smell The Difference The sense of smell has long been neglected as a means of conveying information about food items. One company from the UK hopes to change this however, as it revolutionizes the packaging and POP areas of retail food vending by introducing aroma to the browsing community. more..

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Olfaction packaging – a scent-sational new technology

It is a well-accepted premise that the sensory experience of foods, beverages and other consumer products are primarily due to olfaction, or aroma. Yet packaging engineers, in their efforts to keep products fresh, have also created packaging that keeps those beneficial aromas in. Therefore, consumers often do not have the opportunity to experience the essence…

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Bad News for Kids’ Drinks This Week

Sweet drinks — whether Kool-Aid with sugar or all-natural apple juice — seem to raise the risk of pudgy preschoolers getting fatter, new research suggests. That may come as a surprise to parents who pride themselves on seeking out fruit drinks with no added sugar. more..

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