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Of the five senses: sight, sound, touch, taste and smell, smell is the only one which has a direct pathway to the limbic mode. This is the section of the brain where creativity, emotion, hunger and impulses are processed, and where memories and experiences of pleasure are stored. All of the other senses are processed in the left side of the brain, the cerebral cortex, the area where logical thought is processed. This means that smell is the only sense capable of triggering a true impulse reaction.
ScentSational will work with your Product, Packaging, Design, R&D and Marketing Teams to identify and create the best scented product and packaging applications possible. We start by evaluating your product’s existing scent and materials along with the scent experience you would like to convey. Our focus is to help you find the most cost effective option for delivering a controlled aroma experience with your existing packaging, product and supplier. ScentSational’s technology typically does not require additional tooling and as a result scalability worldwide is not a concern. We can offer you turnkey manufacturing through our manufacturing partners or we can work with your manufacturing partners to seamlessly integrate our technology.
Since most of what people perceive as "taste" actually results from their sense of smell, a consumer's taste experience can be improved when your product or packaging utilizes ScentSational's Encapsulated Aroma Release® Technology.
Here’s why… The human tongue can only detect 4 basic taste sensations. Sweet, Sour, Bitter & Salty, plus there is a 5th sensation called Umami that is stimulated by MSG. All other taste is actually a result of the Sense of Smell.
Since most of what people perceive as "taste" actually results from their sense of smell, a consumer's taste experience can be improved when your product or packaging utilizes ScentSational's Encapsulated Aroma Release® and taste enhancement Technologies. This is how it works…
ScentSational’s technologies utilize the natural, scientifically proven power of controlled aroma release to overcome a number of product and packaging challenges in the food, beverage and pharmaceutical categories. Flavors which are encapsulated within a polymeric structure stay fresh and stable much longer than naked, unprotected flavors. They are far less prone to oxidation and degradation than flavors placed directly into product contents. The result is the ability to deliver fresher aroma profiles as well as allowing products that stay fresher longer.
Enhance your brand with the power of CompelAroma scented product components and packaging. Since aroma is processed in the same area of the brain where memories and emotions are processed, aroma has the unique ability to drive a visceral reaction for preference, quality, purchase intent and brand loyalty.
While advertising and promotion remain vitally important to brand building, the right aroma and flavor will substantially increase brand awareness and value over time. No one can resist a free sniff, and now you can offer consumers a reason to pick your product up and make it stand out from all the clutter.
Are you looking for a way to make your product stand out? ScentSational delivers confidential help to clients seeking fast-track strategies to enhance their competitive advantage and accelerate market share by utilizing ScentSational’s CompelAroma® technologies which is an advanced brand marketing strategy that compels consumers to purchase your brand over and over again.
Do you want to enhance your product with scent or have an idea for a new scented product? Let the experts at ScentSational help you develop and refine your idea from concept to the shelf.